Showing the multiple benefits of converged broadband, mobile and phone plan is a spoken-word poet talks through everything from a passionate esports fan (following on from its Excel partnership) to an emotional family reunion.
The 90 second TV ad debuts during Love Island on Friday 17 January 2020, running throughout January and February. This is the latest stage of its biggest marketing campaign in 20 years.
The multi-channel campaign also includes out of home (OOH), both roadside and across seven major train stations, bus liveries, cinema, broadcast VoD, a 60 second TV ad, and online video, press, and social. The campaign was developed by Saatchi & Saatchi.
Pete Jeavons, director of marketing communications at BT said: “This campaign shows the power of connections between us all, and the amazing things we can do together. BT Halo keeps people connected with the best from BT – offering unlimited, reliable 4G, 5G and fibre, as well as dedicated home tech experts to help customers make the most out of their technology and stay connected to the people and experiences that matter most to them.”
The Halo proposition launched in November 2019.
Vote for the campaign in The Drum's Creative Works.