Date: Jan 2020
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BT CELEBRATES HUMAN CONNECTIONS WITH LAUNCH

OF NEW BT HALO AD CAMPAIGN

BT launches its latest multi-channel campaign to promote BT Halo, the UK’s best converged broadband, mobile and phone plan - redefining connectivity in and out of the home

The campaign will lead with a 90 second TV ad showcasing how BT Halo helps create millions of connections every day across the UK

The TV ad will premiere on Friday 17th January 2020 during the ad break for Love Island on ITV 2 and will run throughout January and February – view, share and embed the ad here

BT has launched its latest advertising campaign today supporting BT Halo - the UK’s best converged plan – providing customers with ultra-reliable, superfast connectivity at home and on the go, and expert home service like they’ve never experienced with BT’s new Home Tech Experts.

The campaign launches with a 90 second TV advert that premieres on Friday 17th January during Love Island on ITV 2. The campaign focuses on the importance and far-reaching nature of human connection and highlights the power of what can happen when people come together. This includes medical care, sporting achievements, a girl searching for her biological father via social media, and record-breaking attempts.

Credits

Saatchi & Saatchi

Executive Producer: Sam Robinson

Production Assistant: Georgia Day

Chief Creative Officer: Guillermo Vega

Creative Director: Ben Beazley

Senior Creative: Oliver Wolf

Head of Planning: Sam Wise

Managing Partner: Andrew Kay

Business Lead: Sam Jones

Account Director: Lydia Scott

Production Company Biscuit

Director: Christopher Riggert

Cinematographer: Adolpho Veloso

Managing Director: Rupert Reynolds-Maclean

Producer: Simon Eakhurst

Production Manager: Hannah Fowles-Pazdro

Production Assistant: Roma Nesi Pio

Sound Design: Mark Hellaby @ 750

Editor: James Forbes-Robertson @ Trim

Post Production: Aoife Fitzgerald @ The Mill

Colourist: James Bamford @ The Mill

VFX: Ed Poulson @ The Mill