By Shawn Lim | Reporter, Asia Pacific



Creative Works article

December 11, 2019 | 2 min read

Japanese beauty giant Shiseido has created an interactive installation that uses deep-tech to showcase how users can break the boundaries of time to experience aging instantaneously and non-linearly.

The installation allows two people to look through a digital mirror and see what they would like in the future and what they looked like in the past.

Called “Beyond Time” and created by R/GA Tokyo, the installation is based on decades of Shiseido skin research that were combined with facial data capture and processing technology to show how people look during various life stages in real-time.

The 3D Facial Age Simulation Engine developed by R/GA looks at 1,300 facial data points, and compares them to a vast database of face models, enabling a scientifically-accurate aging simulation in real-time.

The installation will be located at Shiseido’s global innovation centre that houses a research institute and experiential space known as S/PARK, in Yokohama.

“The role of the new global innovation center is to promote innovation by connecting consumers to knowledge and technologies,” said Naomi Yamamoto, the chief creative officer at Shiseido.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Beyond Time brings that purpose to life in a deeply emotional way, by letting people explore the boundaries of time and beauty through a unique experience that is, at heart, driven by data.”

Shiseido: Beyond Time by RGA

By Shiseido

Overall Rating 5/5

Vote now
Advertising Brand

Content created with:

More from Advertising

View all