StrawberryFrog NY was awarded Best Marketing Agency in the US for 2019 by The Drum at last week's Agency Business Awards.
Known for its revolutionary and effective approach to brand building, the agency has proven its expertise on movement marketing.
StrawberryFrog NY celebrated its twentieth year in business in 2019, closing the year with a number of successes thanks to its focus on activating purpose in brands. The agency has been determined to create cultural movements for brands and growing their reputations using creativity to better engage consumers.
This approach has seen the agency rapidly grow its services as well as impact the way leaders in culture-changing organizations operate and reconsider the importance of employee habits. Part of the agency's focus has also been to reinvent HR and employee communications - all of which has paid off through receiving this award.
“Half our work is external movements that ignite growth for brands through innovative and highly creative marketing," said Scott Goodson, CEO of StrawberryFrog. "The other half is internal movements, the difference between ‘top down leadership’ (do this because I tell you to do it) and ‘cross-company leadership’ (let’s do this because we all want to do it – because it’s something that really matters to us). This is how leaders activate purpose inside organizations. It is the new leadership tool for CEOs and innovative HR leaders.
“Top down leadership demanding change in an organization or forcing adoption of a purpose is a flawed model. And the opposite of ‘one’ (leader) is ‘everyone’. And every level. And that’s why our internal movements are the opposite of the old style corporate leadership demanding compliance. And why the galvanizing, understanding and trust that internal movement create throughout the organization gives them a better ability to activate purpose over time (because it is a more commonly owned motivation) as well as down through the organization.”
Since 2018, StrawberryFrog have won a number of noteworthy clients including SunTrust Bank, Walmart, Truist, The Coca Cola Company, Northwell Health, Georgia Pacific, MyMo, Woody Creek Distillery, and Lifebridge.