Olivia Atkins

OA

Branded content writer

The Drum
We asked members of The Drum Network what their New Year's resolutions for 2022 would be.
The Drum Network

Vox pop: New Year’s resolutions for the marketing industry
The Drum Network's members reflect on their favourite Christmas ads, past and present.
The Drum Network

Christmas vox pop: considering the best Christmas ads ever
How KFC Pressed Pause on the World’s Most Inappropriate Endline campaign for KFC took home the ultimate Grand Prix winner award at The Drum's wrap party last night.

KFC wins ultimate Grand Prix of Grand Prix at The Drum’s end of year awards wrap party
A look into 10 campaigns busting taboos at this year's The Drum for Social Purpose Awards.

10 taboo-busting marketing campaigns shortlisted at The Drum Awards for Social Purpose
The future of retail is changing with data at the forefront; The Drum's affiliated CornerShop space houses new retail tech concepts.

How to use data to improve customer experience
The Drum has soft launched its highly-anticipated CornerShop space promoting a number of new tech installations

CornerShop, the retail shop of the future, part of The Drum Labs, has opened its doors to the...
Visit The Drum Labs space to explore its features ahead of the festive Christmas season.

Book in to visit The Drum Labs ahead of future event plans
VMLY&R Commerce Encompass' Handful of Happiness campaign is one of many entered in this year's The Drum Awards for Digital Industries.

Join tomorrow’s livestream to find out who wins big at The Drum Awards for Digital Indus...
AZ Factory and SharpEnd collaborate to immortalise the vision of the late designer through NFT-connected t-shirts.

NFTs enter the fashion industry with tribute collection for late designer Alber Elbaz
Sharpend speak about the importance of using relevant tech and embedding purpose in relation to NFT initiatives.

What's the point of NFTs? SharpEnd stress purpose amid NFT fashion collaboration
Agencies reflect on what practices and measures they have in place to ensure employees appropriately get the balance right.
The Drum Network

The importance of rest and what agencies are doing about it – part 2
Agencies reflect on what practices and measures they have in place to ensure employees appropriately rest.
The Drum Network

The importance of rest and what agencies are doing about it – part 1
Five things to look out for when combining virtual installations in a physical space.

Five ways to mix virtual and physical installations
The Drum secures an alcohol license for its soon-to-launch pub.

The Drum becomes the first marketing magazine to open its own bar
The virtual changing room is just one of a series of new tech installations at The Drum's CornerShop where new experiential initiatives are being rolled out.

Why is experiential marketing so important post-pandemic?
A look back at the Grand Prix winners of the OOH Awards ahead of its 10-year celebrations.

Remembering 10 years of the OOH Awards: Looking back at the Grand Prix winners
A look at some of the retail innovations currently installed at The Drum's newly-launched tech space, CornerShop.

A deep dive into the future of fashion and power of virtual in retail
A look at some of the tech installations revolutionising the retail space at The Drum's CornerShop.

Four ideas for sustainable shopping and how to incorporate new tech into the user experien...
A glimpse at The Drum's AR drumkit installation on the outside of its newly-launched concept store, The Labs.

Forget QR codes, it’s the age of AR
Guests of The Drum's Awards for Marketing 2021 also enjoyed looking around the pioneering event space.

The Drum releases edited presentation of the Awards for Marketing's 40 award-winning campa...