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Business on the Move Marketing

Business on the move including Audi, The Bill & Melinda Gates Foundation, the i newspaper and CBS


By Imogen Watson, Senior reporter

December 5, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands, and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Audi, BBH, The Bill & Melinda Gates Foundation, the i newspaper, Viacom and CBS.

EMEA wins

Audi has retained BBH to manage its creative business following a final pitch against Engine.

Britvic has named Jaywing as its digital agency to work across its brands including Tango, Robinsons, Fruit Shoot, London Essence, Purdey’s, Aqua Libra and J20.

Tayburn has added a number of brands to its client roster, including Aecom who has hired the agency to deliver a building information modeling digital product for Network Rail. Dorel Juvenile has tasked Tayburn to support its group-wide transformation programme, while SpeakUnique has got the agency on board to help with brand and website development.

Adam & Eve/DDB has been awarded the Avanti West Coast account. It is taking over the West Coast Mine Line next week (8 December).

Steel Warriors - the charity that melts down knives taken off London's streets to make outdoor gyms - has appointed Lucky Generals to build its brand and drive further funding.

The&Partnership has been appointed creative agency of record for NatWest bank.

This week's acquisitions

APAC wins

Hardhat has won the creative account for Victoria University, taking on all its integrated marketing.

Hisense Australia has appointed Carat as its media communications agency.

Archetype has won the Havells India account.

We Communications has been awarded the Adobe account in Australia.

Americas wins

The Bill & Melinda Gates Foundation has appointed AMV BBDO, BBDO Düsseldorf and Hearts & Science to run a global health campaign geared towards garnering public support for efforts to end preventable death in the developing world.


Viacom and CBS are officially back together. The two companies agreed on a merger valued at $28bn in August, more than 13 years after splitting, to form ViacomCBS.

Publicis Media is to add fuel to the fire at Spark Foundry after giving the all-clear to a merger between it and fellow agency brand Blue 449 in the UK from the start of next year.

Bloomberg Media has merged its social video news and digital video news operations, bringing the group under 'QuickTake by Bloomberg' brand ahead of the launch of its OTT news streaming channel 2020.

Ello, Talenthouse and Zooppa are set to merge with 5 million members spread across 200 countries.

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