Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 10:00 BST / 05:00 EST

Time to ditch the pitch?

FEATURING
Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Google to start limiting political advertisers' targeting reach

Contextual advertising, like “serving ads to people reading or watching a story about the economy” is still permitted.

Google will start placing more restrictions on the targeting ability of political advertisers trying to reach voters.

The move means political advertisers will no longer be able to target voters based on their political affiliation or public voter records. However, they will still be able to target voters based on age, gender and zip code.

The tech giant added that contextual advertising, like “serving ads to people reading or watching a story about the economy”, for example, would still be permitted.

The United Kingdom will be the first country to see these new changes come into effect ahead of its general election at the end of 2019. The new changes will then be rolled out globally on January 6, 2020.

“We’re proud that people around the world use Google to find relevant information about elections and that candidates use Google and search ads to raise small-dollar donations that help fund their campaigns,” said Scott Spencer, the vice president of product management for Google Ads.

“But given recent concerns and debates about political advertising, and the importance of shared trust in the democratic process, we want to improve voters’ confidence in the political ads they may see on our ad platforms.”

Google's move to limit political advertising comes on the heels of Twitter announcing that it stop running political ads entirely. Facebook has also announced new countermeasures to stamp out UK election interference.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.