Elementary Digital unveil new website for UK radiator manufacturer Stelrad

Though Stelrad has always prioritised site aesthetic and ensured it's easy-to-use, the new site boasts plenty new and improved features.

The new design provides split user journeys through different sections of the site. To begin with, users need to select whether they fit within the 'Homeowner & Installer' or 'Professional & Trade' category, which grant respective access to the e-commerce part of the site or provide information about booking CPD’s, building information modelling (BIM) files and the merchant portal etc.

The site offers simpler CPD customer navigation so that consumers can find specific products easier using a number of filters which users to find exactly what they are looking for. The new site has also been optimised for all device options available – including smart phones, tablets and other mobile devices.

The new design allows for rapid updates to be made and for new information to be added more quickly, ensuring that customers constantly have access to the latest information. The latest version of the website ensures that the company enters its most digitally evolved state.

Stelrad’s head of marketing, Chris Harvey, said: “This new website represents a major investment by the company in its communications to the outside world. It’s an exciting new level of information sharing that ensures that we continue to move forward in this vital area of communication. What we had was impressive – it would have been easy to have rested on our laurels – but we have listened to what our customers, our partners and our team have asked for and delivered pretty much at every level with the new site.

"We’re very proud if it – but we haven’t finished yet! Regular visitors will see the constant upgrades to the system and the regular new information we will be adding to it – it won’t be standing still!”

Check out the new website at Stelrad.