Timothy Taylor’s appoints Finn to drive sales in the lead up to Christmas
Yorkshire-based brewery, Timothy Taylor’s, has enlisted Leeds-based agency Finn to raise awareness of its online offering in the lead up to Christmas and help drive sales of its gifting range.
The family-owned brewery has introduced a range of boozy gifts that can’t be bought in the supermarkets, which suits ale-aficionados.
The brand wanted an agency that understood how they work and knew their audience. Finn’s approach to engaging media and influencer relations seemed like the perfect fit.
Jane Jenkins, head of marketing at Timothy Taylor’s, said: “Finn’s approach to the brief was commercially-minded yet creative, which really impressed us.
"They understood our audience but also challenged us to consider new approaches to reaching them and we’re excited to be working with them on this project.”
Finn has been asked to deliver a strong media relations campaign that secures product cut-through in gift guides and an influencer program that sets out to raise awareness of the brand with new audiences.
Rebecca Jones, Finn's client services director, said: “Timothy Taylor’s is a much-loved brand whose values align with our own.
"The brief allows us to draw on the different specialisms Finn offers, to help the business achieve its overall objectives and commercial goals.”
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