Tubi has staked its claim in the increasingly congested video streaming market with the launch of a coordinated ad campaign spanning online, billboards across New York and Los Angeles and star-studded video testimonies.
Not on Netflix goes for the jugular of its biggest rival by championing the free to view nature of Tubi’s service while bringing added personality in the form of six commercials which see half a dozen famous figures seek help for ‘subscription fatigue’ during a mock relationship therapy session.
This sees the likes of Carmen Electra, Nicole Scherzinger and Robin Thicke confess that they’ve met ‘someone’ new to alleviate their streaming problems, Tubi. They are joined on the therapist’s couch by Chris North, Terence Howard and Colton Underwood who each relate their streaming woes.
Tubi is in process of plotting its own children’s channel and intends to bring its ad-supported service to the UK next year as part of an aggressive programme of expansion.