UEFA and Takeaway.com get a kick out of Euro 2020 partnership

The upcoming UEFA 2020 championships have an official food delivery services partner following confirmation of a global partnership between the sports body and takeaway.com, fresh from its takeover of Just Eat.

Under the terms of the agreement, the online food delivery marketplace will enjoy rights to stadium advertising in addition to being afforded participation in a player escort experience for children and the opportunity to give away tickets for the event.

Guy-Laurent Epstein, marketing director of UEFA Events SA, commented: “Takeaway.com has established itself as a market leader in Europe in the rapidly growing food delivery industry and we are delighted to have them on board. Throughout the tournament, they will provide millions of fans of UEFA national team football with an easy and seamless way to order food, as they simultaneously watch some of European football’s biggest stars compete in one of world sport’s greatest spectacles.”

Jitse Groen, CEO of Takeaway.com, added: “The services our company provides are already among the most recognized brands in the countries where we operate. The UEFA Euro 2020 sponsorship will add to our reach and will further establish Takeaway.com as a leading European household brand.”

Euro 2020 kicks off in Rome on 12 June and is expected to draw a cumulative TV audience of over 5 billion.

Earlier Coca-Cola extended its own 32-year partnership with the continent-wide tournament.