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Ridgeway rebrands sushi restaurant, YO!’s website

By Olivia Atkins | Branded Content Writer

November 12, 2019 | 2 min read

Sushi and Japanese restaurant, YO!, has unveiled a fresh new look to emphasise the brand’s evolution beyond just sushi. YO! worked with their digital agency, Ridgeway, to redesign the website so that it showcased their new visual identity and vision.

Ridgeway has worked with YO! since 2017 when it first developed the brand’s website to provide a compelling and engaging online experience for YO! customers.

The new website design features clean, sharp photography in which the food is clearly visible and the quality ingredients that go into every YO! dish are easily spotted. Using rich colour palettes to complement the photography, Ridgeway focused on framing the dishes stylistically to visually transfrom the website.

The site was also upgraded to the latest version of the Kentico platform, Kentico 12, built with MVC architecture. This update will enable the YO! Team to enjoy more flexibility configuring the website's content and marketing communications, which should enhance the customer's experience.

Ridgeway has also implemented a new Microsoft Azure search feature, allowing dishes and restaurants to be found more quickly and easily and with more accuracy.

Hoiyan Hoang, YO!’s digital marketing manager, said: “YO!’s new visual identity is a big milestone for the brand and our online presence is fundamental in this transition. Ridgeway’s experience and skills in translating brands digitally were invaluable and we are delighted with the result.”

Ridgeway’s managing director, Simon Cole, said: “We’re incredibly proud to support YO! to achieve their ambition and evolve their brand. Translating brand guidelines and producing a beautiful and enjoyable digital experience is what we are all about.”

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Content created with:

Ridgeway

We work with a diverse portfolio of clients that includes Krispy Kreme, Yo!, De Beers, Twinings, Silver Spoon and hmv, building their brands and audiences through beautiful design and immersive content.

From copywriting, SEO and design projects to full ecommerce website builds, we’re experts in crafting and building immersive digital experiences that grow a more invested, engaged and loyal audience for our clients.

Our approach is upfront and collaborative, involving our clients from the start through information gathering workshops that explore ideas, unearth the details, and give honest direction. This understanding is brought to life by our experts in strategy, customer experience, digital marketing, design, and development.

Our work wins awards. We’re the current holder of Kentico Site of the Year, won the Ecommerce Award at The Drum Recommends Digital Awards 2017 and won an Ecommerce Award for our work with HMV in 2016.

In short, we’re a straight-talking digital partner that delivers success.

See our work and discover more at www.ridgeway.com.

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