By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy

Ridgeway rebrands sushi restaurant, YO!’s website

Ridgeway is behind YO's new website which was updated to improve the consumer's experience.

Sushi and Japanese restaurant, YO!, has unveiled a fresh new look to emphasise the brand’s evolution beyond just sushi. YO! worked with their digital agency, Ridgeway, to redesign the website so that it showcased their new visual identity and vision.

Ridgeway has worked with YO! since 2017 when it first developed the brand’s website to provide a compelling and engaging online experience for YO! customers.

The new website design features clean, sharp photography in which the food is clearly visible and the quality ingredients that go into every YO! dish are easily spotted. Using rich colour palettes to complement the photography, Ridgeway focused on framing the dishes stylistically to visually transfrom the website.

The site was also upgraded to the latest version of the Kentico platform, Kentico 12, built with MVC architecture. This update will enable the YO! Team to enjoy more flexibility configuring the website's content and marketing communications, which should enhance the customer's experience.

Ridgeway has also implemented a new Microsoft Azure search feature, allowing dishes and restaurants to be found more quickly and easily and with more accuracy.

Hoiyan Hoang, YO!’s digital marketing manager, said: “YO!’s new visual identity is a big milestone for the brand and our online presence is fundamental in this transition. Ridgeway’s experience and skills in translating brands digitally were invaluable and we are delighted with the result.”

Ridgeway’s managing director, Simon Cole, said: “We’re incredibly proud to support YO! to achieve their ambition and evolve their brand. Translating brand guidelines and producing a beautiful and enjoyable digital experience is what we are all about.”