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Novos appoints SEO management team in the wake of multiple new client wins

By The Drum Network, Staff Writer

November 7, 2019 | 3 min read

Rising e-commerce SEO agency, Novos, has hired two new roles to support and aid the growth of the company. The moves come after the agency has seen solid growth and diversification of their portfolio of clients, resulting in a specialist team built around the ever-changing needs of the agency’s clients and their industries.

The agency welcomes Daniel Cartland and Olivia Royce, as SEO manager and digital PR and content manager respectively to work across the agency’s growing range of e-commerce clients. The pair join from two of the capital’s most renowned agencies, with Cartland joining from London’s iCrossing, and Royce from independent data, consulting and marketing agency, Artefact.

Cartland joins with five years’ worth of experience in the SEO industry, having previously worked at established search agencies Screaming Frog and iCrossing. Providing technical SEO and content consultancy throughout his career, Cartland has worked across a range of household names to increase organic visibility including Barclays, Deckers, and Which?.

Cartland brings his past experience to Novos, by supporting the expert e-commerce SEO services provided by the agency. In his new role, Cartland will be working across the agency’s portfolio of clients providing technical SEO expertise across all clients.

Royce joins from Artefact’s London office, following nearly two years as a senior outreach manager within their SEO channel, and fove years of traditional and digital PR experience prior to that. Her background spans across a range of clients through the B2B and B2C space, including retailers Selfridges and Habitat.

In her position at Novos, Royce will be working closely with the founders Sam Hurley and Antonio Wedral to build and hone their content and outreach offering across their portfolio of retail clients.

Co-founder Antonio Wedral said: “It’s really exciting having talent such as Olivia and Dan show such enthusiasm and desire to join the team. We work with great clients, and plan to grow that client base, and it’s imperative that we deliver the best work we can equally to all of them moving forward. This is where Dan and Olivia will help us take things to a whole new level.”

Novos’ work since its inception in 2018 has landed the agency with a solid reputation in the e-commerce space, delivering successful results for clients such as, Patch and Opumo. Founded by directors Sam Hurley and Antonio Wedral who were seeking to disrupt the agency model after finding flawed systems in their own in-house agency partners, their model for Novos now focuses on tangible results and transparency, bridging the gap between content & SEO for a more sustainable and clear ROI-driven approach for e-commerce brands.


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NOVOS is an innovative London-based eCommerce agency that aims to accelerate the organic growth of eCommerce brands through SEO. Launched by two former agency employees...

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