Novos appoints SEO management team in the wake of multiple new client wins
Rising e-commerce SEO agency, Novos, has hired two new roles to support and aid the growth of the company. The moves come after the agency has seen solid growth and diversification of their portfolio of clients, resulting in a specialist team built around the ever-changing needs of the agency’s clients and their industries.
The agency welcomes Daniel Cartland and Olivia Royce, as SEO manager and digital PR and content manager respectively to work across the agency’s growing range of e-commerce clients. The pair join from two of the capital’s most renowned agencies, with Cartland joining from London’s iCrossing, and Royce from independent data, consulting and marketing agency, Artefact.
Cartland joins with five years’ worth of experience in the SEO industry, having previously worked at established search agencies Screaming Frog and iCrossing. Providing technical SEO and content consultancy throughout his career, Cartland has worked across a range of household names to increase organic visibility including Barclays, Deckers, and Which?.
Cartland brings his past experience to Novos, by supporting the expert e-commerce SEO services provided by the agency. In his new role, Cartland will be working across the agency’s portfolio of clients providing technical SEO expertise across all clients.
Royce joins from Artefact’s London office, following nearly two years as a senior outreach manager within their SEO channel, and fove years of traditional and digital PR experience prior to that. Her background spans across a range of clients through the B2B and B2C space, including retailers Selfridges and Habitat.
In her position at Novos, Royce will be working closely with the founders Sam Hurley and Antonio Wedral to build and hone their content and outreach offering across their portfolio of retail clients.
Co-founder Antonio Wedral said: “It’s really exciting having talent such as Olivia and Dan show such enthusiasm and desire to join the team. We work with great clients, and plan to grow that client base, and it’s imperative that we deliver the best work we can equally to all of them moving forward. This is where Dan and Olivia will help us take things to a whole new level.”
Novos’ work since its inception in 2018 has landed the agency with a solid reputation in the e-commerce space, delivering successful results for clients such as Made.com, Patch and Opumo. Founded by directors Sam Hurley and Antonio Wedral who were seeking to disrupt the agency model after finding flawed systems in their own in-house agency partners, their model for Novos now focuses on tangible results and transparency, bridging the gap between content & SEO for a more sustainable and clear ROI-driven approach for e-commerce brands.
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Novos
NOVOS is an innovative London-based eCommerce agency that aims to accelerate the organic growth of eCommerce brands through SEO. Launched by two former agency employees in 2018, NOVOS has disrupted the SEO agency scene in the UK by working with over 100 eCommerce brands in a short time period. From eCom startups like Bloom & Wild to established players like Made.com, NOVOS' diverse clientele span the UK, US and European markets. So far, the agency has helped its clients generate over 30 million GBP in organic growth.
Our Story
While in-house, Antonio & Sam both had some of the largest SEO agencies pitch for their accounts. They both realised how the traditional agencies were bogged down with hierarchies, micromanaged employees, and complex SEO jargon which affected the service that the client received. These market gaps served as catalysts for the formation of NOVOS — a specialist eCommerce SEO agency built on the values of simplicity, transparency and equality.
Following a participative leadership model, the founders have successfully grown an agency that has attracted London's top SEO talent. The agency runs with clearly defined processes without needing the founders' involvement in everyday work affairs.
In 2020, when many companies were letting go of their employees or stalling recruitment, NOVOS grew its team by over 50%. The agency now employs a diversely talented team of 17!
What Makes NOVOS Unique
NOVOS is among the few agencies where employee happiness is measured (using Happiness Index) and valued more than performance
Happy Employees = Happy Clients
When working with NOVOS, the clients feel that the agency account managers are an extension of their in-house team — not a third-party agency
Taking a deep interest in the client's business, NOVOS doesn't create just another SEO strategy, but rather NOVOS creates a holistic organic growth strategy to help with the long-term goals of the brand, and to reduce the reliance on paid advertising.
Awards
NOVOS has been nominated for 'The Startup of the Year' award by The Drum and has won DADI awards by Drum for 'Most Effective Use of Organic Search'. Additionally, the agency has won 4 other international search awards including 'Best Use of Search in eCom' by Global Search Awards.