The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative Creative Work of the Week Creative Works

Creative Work of the Week: Unox puts a vegetarian spin on a Dutch classic


By Ellen Ormesher, Senior Reporter

November 6, 2019 | 2 min read

Unilever-owned brand, Unox, has released a spot to celebrate the launch of its vegetarian range in the Netherlands.

Unox animation

Unox's vegetarian range campaign

Unox got TBWA\Neboko onboard to help it broadcast this new offering, who developed the concept, while the creative production studio Ambassdors created the animation.

In the animated film - a first for the brand - a butcher's nature-loving daughter sneakily swaps out her family's classic smoked sausage in favour of Unox's veggie equivalent.

“Because Unox is known for its meat sausages, we needed to approach this vegetarian campaign in a disruptive way. That’s why we created a story of a little girl born in a butcher’s family. We chose to execute it in an animation to make this disruptive product coming from Unox stand out even more,” said Darre van Dijk, chief creative officer at TBWA\Neboko.

For its modern take on a classic that speaks to multiple generations, The Drum's readers voted it the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

For The Drum's Christmas coverage, see our roundup here.

See the work in full by clicking on the Creative Works box below.

Unox: Times Are Changing by TBWA

By Unox

Overall Rating 5/5

Vote now
Creative Creative Work of the Week Creative Works

More from Creative

View all


Industry insights

View all
Add your own content +