Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands.
In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent.
Unox worked with creative agency TBWA\NEBOKO in Amsterdam on the campaign idea, with the commercial crafted by creative production studio Ambassadors. It’s the first animated commercial for the brand, whose emotive live-action commercials typically show human character and classic Dutch elements.
The film will be screened in full on Dutch television for the next month, after which a 30-second version will play until March 2020.
Creative Agency: TBWA\NEBOKO
Creative Production Studio: Ambassadors
Directed by: Ambassadors
Creative Director: Vincent Lammers
Lead Creative: Asli Zeren
Animation Director: Nanda van Dijk
Producer: Bo Kops
Sound Producer: Zoë de Regt
Artist Manager: Marissa Zandvliet
DOP: Floris van der Lee
Set Designer: RocknRoll Animation
Editor: Oscar Marmelstein
Colorist: Matt Hare
VFX Supervisor: Stephen Pepper
Lead VFX Artist: Melissa van het Spijker
VFX Artists: Micha de Graaf, Jeremy Verf, Sil Bulterman
3D Supervisor: Will Jeffers
3D Artists: Jeroen Cloosterman, Jeroen Hoolmans, Jonathan Krijgsman, Ralph Meijer, Ivor Ribeiro da Silva, Robin van As, Alexander Buggenum, Nils Johannesson, Robin van As
3D Animation: Nanda van Dijk, Nick Groeneveld
Designers: Maureen van der Hout, Rachelle Slingerland, Iris van den Akker
Sound Designer: Rens Pluijm
Composer: Sebastiaan Roestenburg