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Unox: Times Are Changing by TBWA

Agency: TBWA
Client: Unox
Date: Oct 2019
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Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands.

In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent.

Unox worked with creative agency TBWA\NEBOKO in Amsterdam on the campaign idea, with the commercial crafted by creative production studio Ambassadors. It’s the first animated commercial for the brand, whose emotive live-action commercials typically show human character and classic Dutch elements.

The film will be screened in full on Dutch television for the next month, after which a 30-second version will play until March 2020.


Brand: Unox

Creative Agency: TBWA\NEBOKO

Creative Production Studio: Ambassadors

Directed by: Ambassadors

Creative Director: Vincent Lammers

Lead Creative: Asli Zeren

Animation Director: Nanda van Dijk

Producer: Bo Kops

Sound Producer: Zoë de Regt

Artist Manager: Marissa Zandvliet

DOP: Floris van der Lee

Set Designer: RocknRoll Animation

Editor: Oscar Marmelstein

Colorist: Matt Hare

VFX Supervisor: Stephen Pepper

Lead VFX Artist: Melissa van het Spijker

VFX Artists: Micha de Graaf, Jeremy Verf, Sil Bulterman

3D Supervisor: Will Jeffers

3D Artists: Jeroen Cloosterman, Jeroen Hoolmans, Jonathan Krijgsman, Ralph Meijer, Ivor Ribeiro da Silva, Robin van As, Alexander Buggenum, Nils Johannesson, Robin van As

3D Animation: Nanda van Dijk, Nick Groeneveld

Designers: Maureen van der Hout, Rachelle Slingerland, Iris van den Akker

Sound Designer: Rens Pluijm

Composer: Sebastiaan Roestenburg

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