Leeds-based brand engagement agency, Woven, has become a strategic brand partner to retail, digital and catalogue brand, Lakeland
Woven won the competitive pitch and was selected as the agency to work on further enhancing the Lakeland brand.
Known for its cooking, baking, cleaning and laundry products, Lakeland has been focused on making everyday domestic life easier and more inspiring since launching in the 1960s.
Mark Robinson, Woven’s creative director, said: “It’s a great win for us, as it’s seen us win out over some of the country’s biggest agencies.
“We’ve loved getting stuck into the Lakeland brand, working hand-in-hand with them to uncover their challenges and propose exciting ways forward.
“It’s been a great collaborative project so far, and we can’t wait to see our plans come to life over the coming months.”
Scott Jefferson, Lakeland’s marketing director, said: “Woven has brought both a deeply analytical and highly creative approach to our brand strategy. They’ve taken the time to truly understand our audience, our brand and our ambitions. Working together, we know Lakeland has an exciting future ahead of it.”
[Pictured L-R: Woven's MD Mark Bower, CEO Helen Darlington and CTO Tony Pye.]