Integrated agency Finn has created a new consumer campaign for ice-cream manufacturer Froneri, for Cadbury Ice Cream; “Family Favourites”.
A brand leader in its category, the Cadbury Ice Cream campaign builds on the Cadbury brand heritage of the nation’s favourite. The creative showcases the ice cream range in real life moments, focusing on the range of Cadbury products in a variety of after-dinner family occasions.
The brief for Finn was to develop an activation route with maximum impact, which engaged the target audience and stayed true to the Cadbury identity.
Creative director at Finn, Chris Weston, said: “Family life is far from perfect and those imperfections are what make it so special. We all look forward to being together with our family on an evening, but nowadays we rarely agree on how we do it. We rarely agree what to enjoy together, be that arguing over what to watch on Netflix or the fact that you blink at the end of the meal and the kids have already run off to the Xbox.
"Cadbury Ice cream is a range that caters for every moment. So, we have focused on bringing to life the breadth of the range Cadbury Ice Cream offers in the demand space of the relaxed evening together, by getting into the true fabric of the nation in these moments. This series of online films show a slice of family life and brings this observation and insight to life.”
This series of online films, produced by Finn & Chief, show a slice of modern family life and bring this observation and insight to life with some great performances under director Ben Tonge.
Charlotte Hambling, head of marketing at Froneri, added: “Cadbury ice cream has wide appeal amongst the family audience and it was important for the brand and product range to be showcased across different family occasions tapping in to our consumer and category insight.
"Finn understood this challenge & found a creative approach which delivered, and we’ve enjoyed working with the agency to create the series of online adverts.”
The ads have been running since August, on YouTube, Instagram, and Facebook, with supporting online display assets.