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Gordon Young
Editor-in-chief at The Drum

Stephen Curry explains cashbacks in Rakuten's latest campaign

NBA superstar Stephen Curry is enlightening people about the benefits of cashbacks in Rakuten's latest campaign.

The campaign, title 'Let's Talk Rakuten' and created by Standard Black, showcases Curry with his friends on a golf course talking about all the cashbacks he is getting after shopping on the Rakuten platform.

The campaign will run across broadcast, cable, and streaming networks as well as on social and new media. The campaign also includes out-of-home executions including billboards, bus shelters, and station dominations of Hudson Yards in New York City and Montgomery BART in San Francisco.

Trever Gregory, vice president of brand marketing, Rakuten said: "We wanted to showcase our identity and demonstrate why our 13 million members love Rakuten. We think we accomplished this with our new campaign. It was the perfect trifecta of creative, direction and talent all coming together."

Rakuten : Let's Talk Rakuten

Added 30 October 2019
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