Client: Rakuten
Date: Oct 2019
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The campaign showcases Rakuten's consumer benefits for savvy shoppers. While previous campaigns focused on introducing Rakuten to the North American market, "Let's Talk Rakuten" centers around establishing a unique identity for the brand. To portray this, Standard Black produced a campaign illustrating specific, iconic situations with scenes and characters that were broadly relatable across a wide audience.



  • Brad Hebebrand, VP, Creative
  • Trever Gregory, VP, Brand Marketing
  • Kelly Gardenhire, Senior Marketing Manager
  • Kristen Gambetta, Senior Director, Sports & Entertainment
  • Rhea Wadia, Manager, Sports & Entertainment

Hungry Man Productions

  • Hank Perlman, Director

Standard Black

  • Michael Sharp, CEO
  • Jared Tomlinson, Partner, Executive Creative Director
  • Scott Niemczura, Creative Director
  • Suzanne Sherwood-Moore, Creative Director
  • Lauren Gluck, Brand Director
  • Brian Schierman, Executive Producer
  • Catherine SoulĂ©, Art Director
  • Johnny Fracchiolla, Designer