ITV continues mental wellness commitment with poignant TV guide-style print ads

Uncommon continue thread of modern and provocative marketing for ITV in beautiful new print work

ITV has unveiled the next stage of its 'Britain Get Talking' campaign, that began earlier this month.

The campaign is part of ITV's five-year mental wellness commitment which aims to get 10 million people to take action to improve their mental and physical health by 2023. The initiative is supported by the mental health charities - Mind and YoungMinds.

Earlier this month paused and cast a silence over Saturday night TV to provoke important conversations across the nation to improve mental wellbeing.

Designed in-house by Uncommon, the print campaign replicates ripped out TV listings, that stand out against a blank, negative space. Replicating the style of programme guides, the copy shows moments of compassion from loved ones when we talk to one another, like 'Everyone Messes Up Sometimes, Just Look At Auntie Linds.'

On one of the print ads, the 6.00pm show is replaced with 'Find The Time to Talk, at 6.30pm 'Take A Moment or Two With The Ones You Love' at 7.00pm 'It's The Simplest Thing,' at 7.30pm 'Becase Anxiety and Depression In Children Has Risen by 48% Since 2004' and at 8.00pm 'So This Evening, The TV Can Wait.'

The work will run across print outlets such as The Guardian, The Observer and The Sunday Times Culture Magazine.

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