The Drum Awards for Digital Industries 2022

Live in -h -min -sec

Advertising Domino's Pizza Google

Domino’s Pizza and Google Pixel collab on greasy hands influencer unboxing drive


By John McCarthy | Media editor

October 16, 2019 | 3 min read

With unboxing a hot trend in the YouTube-sphere, Domino’s Pizza and Google have embarked on an unusual influencer drive blending Italy’s finest export and the tech giant’s latest smartphone.

Domino's Pizza

Domino’s Pizza and Google Pixel collab on influencer unboxing drive

A campaign from VMLY&R is delivering pizza and Pixel 4 boxes to select influencers. Packaging was designed to house the handset for an extra surprise. It is housed in a spot called ‘Premium Topping’.

AdAge reports that the campaign was conceived to showcase the Pixel 4’s handsfree functions, so users can grasp greasy pizza while operating the device.

The mobile paraphernalia is stored in a ‘side orders’ box. It even urges users to order Domino’s through voice command, with it integrated into Google assistant.

Around 50 creators will receive a box and drive the campaign.

Below are some of the early activations.

Advertising Domino's Pizza Google

More from Advertising

View all


Industry insights

View all
Add your own content +