The Drum Awards Festival - Official Deadline

-d -h -min -sec

Google Domino's Pizza VMLY&R

Domino’s Pizza and Google Pixel collab on greasy hands influencer unboxing drive

Author

By John McCarthy, Opinion Editor

October 16, 2019 | 3 min read

With unboxing a hot trend in the YouTube-sphere, Domino’s Pizza and Google have embarked on an unusual influencer drive blending Italy’s finest export and the tech giant’s latest smartphone.

Domino's Pizza

Domino’s Pizza and Google Pixel collab on influencer unboxing drive

A campaign from VMLY&R is delivering pizza and Pixel 4 boxes to select influencers. Packaging was designed to house the handset for an extra surprise. It is housed in a spot called ‘Premium Topping’.

AdAge reports that the campaign was conceived to showcase the Pixel 4’s handsfree functions, so users can grasp greasy pizza while operating the device.

The mobile paraphernalia is stored in a ‘side orders’ box. It even urges users to order Domino’s through voice command, with it integrated into Google assistant.

Around 50 creators will receive a box and drive the campaign.

Below are some of the early activations.

Google Domino's Pizza VMLY&R

More from Google

View all

Trending

Industry insights

View all
Add your own content +