NBCUniversal expands Hayu to Southeast Asia to strengthen its presence
NBCUniversal has extended its subscription video-on-demand (SVOD) reality service Hayu to the Philippines, Singapore and Hong Kong.
NBC Universal expands Hayu to Southeast Asia to strengthen its presence
Hayu will be available on mobile, tablet and online via Hayu.com. The South East Asia launch also includes updated Hayu platform that delivers – across all Hayu subscriber markets – a faster performance across Android and iOS app and web, along with some new features,
Hendrik McDermott, senior vice president, branded on-demand, NBCUniversal International, said in a statement said: “Our direct-to-consumer launches in [Asia] along with improved functionality on the platform are two key milestones for Hayu.
"Now available in 14 markets, Hayu has distinguished itself as the must-have, all-reality service — built upon the foundation of NBCUniversal’s expertise producing top-quality reality programming and the best third-party content.”
Hayu rolled out in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent expansion was the Beneluxa and Canada last year.