GroupM owned MediaCom is to oversee all digital media strategy, planning, buying and implementation for India Health Quiz, an initiative designed by health tech specialists GOQii to better inform the population on healthcare matters.
GOQii offers a fitness tracker combined with its health experts, lifestyle coaches and diagnostics to appraise customers and personalised health advice.
Navin Khemka, chief executive of MediaCom South Asia, said: “In this health and fitness conscious era, GOQii’s products are hitting the right chord by providing preventive health and wellness ecosystem to a wider audience. We are excited to work on the new educative initiative India Health Quiz with GOQii and help them grow in the market and reach out to the masses easily.”
Krishna Kumar, chief customer officer at GOQii Technologies, added: “When we were ideating about the India Health Quiz, we were looking to partner with someone who has the capability across digital channels and can deliver on our objectives. Mediacom presented to us their bouquet of services and we embarked on this journey to educate Indians about the smaller nuances of health via a quizzing template.”
Healthcare has become a boom industry with global healthcare advertising expected to grow by 3.6% this year.