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Latest marketing and advertising news for India, including insights and opinions.

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Facebook joins forces with LaLiga to livestream matches in the Indian subcontinent

Wavemaker India names Karthik Nagarajan as chief content officer to expand its content vertical

Cricketer Virat Kohli partners with community interest app MrOwl

Content marketing replaced social media marketing in India in 2017, says Times Internet

Horlicks urges kids to pursue their passions with its 'Hunger to grow' campaign

WPP buys Indian mobile agency Madhouse

Godrej requests parents to allow their kids to play outside during monsoons

Odisha government unveils 'Heartbeats for Hockey' campaign ahead of the hockey men's world...

CNBC-TV18 managing editor Shereen Bhan on how TV is tackling fake news

Snapdeal campaign urges the Indian government to strengthen child trafficking bill

Chef Sanjeev Kapoor to guide people with recipes in Nutralite's YouTube campaign

Odisha Mining Corporation becomes official partner of the Odisha Hockey Men's World Cup 2018

Flipkart CMO on the brand's focus on marketing and localisation to become the fashion capital...

Johnson & Johnson India consumer marketing VP on brand’s 125 years and its Nurturing Family...

Ikea unveils its first campaign in India

Hitting its prime: why brands like Amazon chase the subscription model

AirAsia partners with Vice to woo travellers with culinary adventurism

Chakra Tea integrates Wi-Fi in tea kettles to offer free internet to manual workers in India

Facebook acquires £200m Premier League broadcast rights for south-east Asia in landmark move

Flipkart denies allegations made by Marco Wagon

Paytm introduces new loyalty program with help from Dharma Productions

DLF shopping malls says digital brands like Uber can enhance offline shopping experiences

Wavemaker wins creative and social media mandate for Tata Global Beverages in India

Amazon Alexa's India country manager says it will bring the next billion online through voice

Traditional media holds strong even as use of digital media continues to grow in India

Dentsu Aegis Network introduces DAN Explore in India to measure media consumption

Dainik Bhaskar Digital's data strategy manager on leveraging local languages and data to drive...

Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook

Greenscape makes insects tweet to raise awareness about the hazards of e-waste

Google to train Indian journalists on how to debunk fake news

Adidas India celebrates team spirit with Fifa World Cup interactive billboard

Kia Motors unveils India's first official match ball carriers for Fifa World Cup Russia 2018

Will the next billion internet users rely on voice?

Transgender model asks 'why don't you?' on Blood Donors Day

ICICI bank dominates mobile banking experience in India, says new report

Fifa World Cup to boost APAC ad spend