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Latest marketing and advertising news for India, including insights and opinions.

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Indian political party renews calls for a ban on TikTok

Launching your brand in India: why digital-first may not always work

India politicians accuse TikTok of spreading fake news and sharing user data with China

Coca-Cola enlists Indian celebrities for Smartwater campaign

Spotify launches first TV ad in India expanding 'there’s a playlist for that’ theme

Flipkart's Myntra launches new reality show with Zoom to find India's 'next fashion influencer''...

Forget Cannes: how well do we really do at our own business?

Ariel taps Indian superstitions by making team jerseys the Cricket World Cup lucky charm

TikTok makes waves in India with new campaigns and events

Do the roles from a pre-internet era still make sense for the advertising industry?

Unilever creates 'The Soap With A Lump' to encourage women to check for breast cancer

Flipkart on why it hid political Easter eggs in its advertising

ByteDance appoints first monetisation head for India as music service rumours spread

The Times of India creates LGBTQ ‘Out & Proud’ takeover of its classifieds section

Bacardi India 'identifies and nurtures' independent musicians amid strict alcohol ad rules

India probes Google's dominance in the country with anti-competitive investigation

Gillette puts Indian barbershop girls front and centre of new gender stereotype campaign

Why does India prime minister Narendra Modi rely on social media so much?

All roads lead to the media and entertainment industry in India

Reliance Jio set to be the first to launch a super app in India

Twitter launches tool to report misleading content ahead of Indian & EU elections

United Colors of Benetton urges Indians to stand up for the Constitution in campaign

Angel Broking highlights investor frustrations to promote app

VOD platform ALTBalaji redesigns buffering symbol to promote breast cancer awareness

Bumble appoints BBDO India after launching first ad campaign

MTV urges India's young people to vote in general election

Indian Government bans TikTok downloads over safety concerns

TikTok’s safety issues reach India as talks of a ban take hold

Netflix tests out weekly subscriptions in India as it adapts to emerging markets

Walt Disney and Star India restructure for APAC after 20th Century Fox merger

Times of India tackles malaria after joining forces with Malaria No More

Google’s Rajan Anandan leaves for Sequoia Capital role

Facebook removes 687 Pages ahead of India's elections

Spotify goes hyperlocal with debut campaign in India

Amazon adds funding to boost its grocery business in India

Budweiser takes on experimental marketing in India with BudX