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Latest marketing and advertising news for India, including insights and opinions.

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Experiential Marketing

As the pandemic subsides, La Liga is playing for extra time in India

Brand strategy

Cadbury Dairy Milk brings back iconic 90s Indian campaign with a ‘diverse’ touch

Future of Media

Inside HP's big ‘game’ plan for the India market

Brand strategy

Durex on the launch of its 'made for india' innovation strategy

Ad spend

How can marketers make sense of the upcoming festive season in India

marketing

Why Pepsi is betting big on the Money Heist craze in India

sonic branding

How Yes Bank is deploying sonic branding in a big way

Brand purpose

Emerging sustainability trends and what brand marketers can do

Opinion

Marketers, here’s what future retail consumers might be shopping for

Brand strategy

Footwear brand Bata has been going for 125 years – can it change its stuffy image in Ind...

Opinion

How brand marketers can tap into emerging foodie tribes

rebrand

Indian advertising regulatory body ASCI reveals new brand identity

marketing

Indian marketers struggle with data-driven decision making because of gaps in consumer dat...

WhatsApp

WhatsApp launches brand marketing campaign ‘Message Privately’ in India

Member Exclusive

Coronavirus

How creative brand marketing allowed Unilever’s Lifebuoy to adapt to challenges

Social Commerce

Flipkart has big plans for social commerce platform Shopsy

hygiene

Brand marketing lessons from the toilet cleaner war in India

Opinion

Time for marketing to look at what is right, necessary and effective

FMCG

Food, health and hygiene brands rule Indian FMCG consumption according to Kantar study

Brand marketing

HUL’s homecare brand Domex has launched the toilet war in India – here’s how

Agency models

Madison World acquires East-Indian digital agency Crow’s Nest

Opinion

Treading with care: the dos and don'ts of cause marketing

Future of Media

What does The Trade Desk have in store for Indian marketers?

Brand strategy

Why Ikea is taking the app-route to fast-track its India growth story

Opinion

Brands, ‘don’t be perfect, be good-ish’ while marketing to Gen-Z

Adtech

Facebook India's Avinash Pant on finding the winning strategy for its biggest audience

Opinion

How can marketers make sense of the third-party cookie conundrum and emerge winners?

Adtech

India’s online casual gaming segment set to grow at a CAGR of 29%

creative works

Does the ‘father’ in advertising need to be unstereotyped?

Mobile

5G, premium partnerships and politics: Oppo’s plans for charging out of China

Adtech

The Trade Desk launches in India to tap into its digital advertising ecosystem

Opinion

What should brands learn from the BTS success story?

Opinion

Marketers need a new lens for a world that has just been reimagined

Brand strategy

Boss level: online gaming to get bigger and more accepted in India

Opinion

Big ideas can wait, look for small ideas that can help lives

Brand strategy

Behind PepsiCo’s ‘made for India’ innovation work

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