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Latest marketing and advertising news for India, including insights and opinions.

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Brands can turn the tide during coronavirus by building new consumer journeys

02 June 2020

Ads We Like: Vodafone Idea highlights creative ways Indians are using 4G during lockdown

27 May 2020

Facebook's alliance with Jio will help it unlock India

13 May 2020

Future of Media

Spend increases but the skills gap remains: the state of martech in India

08 April 2020

Digital Transformation Festival

Elections & epidemics: how Google is helping publishers in Asia with real-time data

07 April 2020

Facebook launches chatbot and news hub in India to fight against misinformation on coronavirus

30 March 2020

Puma ads fuse retro and innovation using AR and gaming

12 March 2020

How Pepsi India is maintaining its swag with younger customers

06 March 2020

Facebook India kicks off consumer marketing push with ‘more together’ campaign

03 March 2020

Oreo India asks people to disconnect digitally to stay playful

27 February 2020

Vodafone Idea ad takes on the serious topic of underemployment with a humorous twist

17 February 2020

Facebook launches another edition of VC Brand Incubator Initiative for Indian startups

13 February 2020

Behind Bacardi’s ‘Back to the Bar’ project that helps it get closer to the consumer

11 February 2020

Why ‘Return on Integrity’ is the new ROI in marketing

05 February 2020

Snickers targets student snackers with limited edition exam bar

04 February 2020

Mumbai traffic police campaign highlights noise pollution on roads

03 February 2020

India announces budget for 2020 with a focus on strengthening the digital economy

03 February 2020

Facebook India sparks consumer marketing drive via new marketing director role

28 January 2020

Uber sells off underperfoming UberEats in India to Zomato

21 January 2020

Vivo enlists Bollywood's Sara Ali Khan to showcase creative aspects of new phone

20 January 2020

Amazon partners with India’s Future Retail to boost omnichannel offering in the country

08 January 2020

Spotify head of marketing on why it needs to stay agile, creative and genuine in India

05 January 2020

Havas ramps up experiential offerings in India after acquiring Shobiz

19 December 2019

Viu exits India’s highly competitive OTT market

17 December 2019

Puma signs acclaimed Indian football star Sunil Chhetri as new ambassador

17 December 2019

La Liga brings on Rohit Sharma as brand ambassador as Indian football wakes up

13 December 2019

business on the move

Dentsu X marks the spot for Reckitt Benckiser India’s media duties

12 December 2019

mobile payments

WhatsApp turns a profit from its business service in India

28 November 2019

gender equality

TikTok helps UN Women end violence against women in India

26 November 2019

Myntra highlights its position as India's most knowledgeable fashion stylist

22 November 2019

Tata Sky plays with nostalgia for Children’s Day influencer campaign in India

20 November 2019

Levi's highlights doggedness of prominent LGBTQIA+ personalities in India

15 November 2019

Gender stereotypes

'We can be the force for good': inside Diageo’s fight to stop gender stereotyping in ads

14 November 2019

Indian conglomerate Emami chooses m/Six for media mandate

01 November 2019

Johnnie Walker spotlights it’s striding man identity with OOH campaign

01 November 2019

Indian cricketer Rohit Sharma becomes Trusox brand ambassador in India

01 November 2019

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