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Latest marketing and advertising news for India, including insights and opinions.

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Why IPL 2021 will be a big deal for Indian marketers

Marketers, is your branded content playbook future-ready?

Tata Consultancy Services CMO on the 'nuts and bolts' of its new branding

Surf Excel’s Holi campaign makes social distancing warm and colourful

Can Sebamed change how soaps and shampoos are marketed in India?

E-commerce innovation in India: how localization is fueling Amazon’s growth

'More and more people are gaming in India', says InMobi report

Mastercard's APAC marketing head Rustom Dastoor on making ‘Priceless’ locally relevant

As valuation falls, what’s in store for the IPL in 2021?

The case of closed doors and broken ceilings

The post-pandemic workplace: lessons from India’s indie agencies

How ready is Indian advertising to celebrate another edition of IWD?

‘Advertising still not casting women in compelling, real narratives’

The post-pandemic workplace: lessons from India’s gradual return to the office

Dove’s new brand campaign calls out the ills of the Indian matchmaking process

India’s media and entertainment growth story: 27% rebound expected by 2022

How chaos can be the right tool for a sharp creative output

A peep into the future: GroupM's This Year, Next Year 2021

The post-pandemic rules for celebrity engagement in India

Marketers: the 'new age' Indian millennial has moved on

How is McDonald's making restaurant experiences more inclusive in India?

The independent agency rulebook: Thinkstr on creativity from home

Lessons for marketers from India’s Union budget 2021

Marketing lessons from the Indian soap wars

Microsoft India CMO: the future of marketing is more accountability, less vanity

Why Amazon launched its first mobile-only video plan in India

2021: the year of emotional data, belief and optimism

What I learnt from 2020 as a CEO and as a consumer

Lessons from Fortune Oil's endorsement tangle

How businesses stayed in contact in a touch-averse world

Busiest year for innovation: Godrej's Sunil Kataria on navigating a tough 2020

Five marketing truths for the 2021 marketing playbook

What marketers should not miss out in the Year 2021

How 2020 panned out for the Indian advertising regulatory body ASCI

How HP India reworked its marketing playbook in 2020

Over 40% of brand and creative people feel their mental health has declined