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Latest marketing and advertising news for India, including insights and opinions.

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Marketers need a new lens for a world that has just been reimagined

Digital Transformation

Boss level: online gaming to get bigger and more accepted in India

Big ideas can wait, look for small ideas that can help lives

Modern Marketing

Behind PepsiCo’s ‘made for India’ innovation work

Is it time for the ‘digital nation’ to fight back?

How ASCI plans to make influencer marketing in India more transparent and responsible

Modern Marketing

A look at the emerging face of 'period power' in India

How Indian brands rewired their communication strategy between the two waves of the pandemic...

Agencies: time to stop serving comfort food and start solving the wicked problems

Modern Marketing

Booking.com’s CMO Arjan Dijk on the emerging post-pandemic traveler

Digital Transformation

The post-pandemic ‘at home’ economy is going to be a big deal for urban India

Future of Media

Amazon, SonyLiv, MX Player, AltBalaji and Zee5 on what’s next for OTT in India

How Indian brand Bhima made jewellery marketing more inclusive

Modern Marketing

From cooling to clean air: how Haier changed its marketing playbook

Sports marketing is the new sophisticated tool in a brand’s arsenal

Modern Marketing

The story behind GoDaddy’s ‘Bijness Bhai’ campaign

How Tata Motors is spreading goodness this Ramadan

Modern Marketing

upGrad CEO shares the edtech company's playbook on standing out in the attention economy

It's time to change the digital brief from platform-agnostic to neighbourhood-specific

Modern Marketing

Marketers say commerce is both a priority and a challenge for accelerating brand

Why IPL 2021 will be a big deal for Indian marketers

Marketers, is your branded content playbook future-ready?

Modern Marketing

Tata Consultancy Services CMO on the 'nuts and bolts' of its new branding

Modern Marketing

Surf Excel’s Holi campaign makes social distancing warm and colourful

Modern Marketing

Can Sebamed change how soaps and shampoos are marketed in India?

E-commerce innovation in India: how localization is fueling Amazon’s growth

Digital Transformation

'More and more people are gaming in India', says InMobi report

Modern Marketing

Mastercard's APAC marketing head Rustom Dastoor on making ‘Priceless’ locally relevant

Modern Marketing

As valuation falls, what’s in store for the IPL in 2021?

The case of closed doors and broken ceilings

The post-pandemic workplace: lessons from India’s indie agencies

How ready is Indian advertising to celebrate another edition of IWD?

‘Advertising still not casting women in compelling, real narratives’

The post-pandemic workplace: lessons from India’s gradual return to the office

Dove’s new brand campaign calls out the ills of the Indian matchmaking process

Future of Media

India’s media and entertainment growth story: 27% rebound expected by 2022