back
to thedrum.com
Advertisement
Skip to content
India
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Inside Meta's monumental privacy campaign for WhatsApp in India
Why Infosys believes sonic branding hits all the right notes for B2B marketers
Why has the Advertising Standards Council of India set new charity guidelines?
Why Oreo is applying AI technology to its India expansion plans
Why Subway thinks simplicity is the secret ingredient to winning over the Indian consumer
Why Cannes-winning advertising is only one ingredient of British Airways' brand building
How Budweiser became the top Fifa World Cup brand in India
Sirona acquires India’s first vegan condom brand Bleu
India’s ITC swings for mass awareness for F&B portfolio with IPL sponsorship
Taco Bell gets naughty with naked tacos in India
Adrenaline is out and passion is in as Budweiser targets India's energy drink market
Tata Group is leveraging its IPL sponsorship to supercharge its super app, Tata Neu
Can the Indian Premier League continue to excite marketers and fans after 16 years?
Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok launches its maiden campaign under its new owners in India
Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
Dell ramps up its creative creds in a bid to appeal to young consumers
A ‘pivotal moment’ as FCB Group India acquires digital-first agency Kinnect
Opinion
Get your brand purpose right: don’t leave it to advertising
Tributes pour in after Webchutney founder Sidharth Rao dies aged 43
Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
How plant-based brand GoodDot became a household name in India
Selling Switzerland to Indian travelers with Federer’s charm and trains
McDonald’s India hires OMD to strengthen its connection to Gen Z
Culture and craft combine in Exide’s epic film celebrating India’s journeys
How PepsiCo’s Slice plans to win India’s mango drink war this summer
Dentsu India continues the organization overhaul, appoints Anita Kotwani to drive growth
Indian brands need to prioritise creativity to stay ahead of the pack
How Indian D2C brand XYXX is disrupting the men’s underwear market
British Airways adapts ‘A British Original’ campaign to lure Indian travelers
Whisper India targets mothers with new phase of ‘The Missing Chapter’ campaign
Indian stationery brand Linc highlights how to stand out in a crowd
International Women’s Day: How are popular Indian attitudes on gender shifting?
Pullman & Novotel hotels celebrates women's ability to be 'everything all at once'
Opinion
Forget the big numbers, Indian consumers want to be treated as individuals
Next page