Skip to content
India
APAC brands strong in FutureBrand's global brand perception ranking
India’s newest airline Akasa takes off with a brand promise to ‘simplify’ travel
Indian tire brand burns some rubber for high-velocity off-road push
How Indian brand Damensch is looking to reinvent men’s innerwear advertising
Jio Platforms and Meta bring first-ever end-to-end shopping experience to WhatsApp
Coca-Cola India takes legacy Limca brand into new category with Sportz range launch
WhatsApp communicates privacy-first messaging in heartfelt campaign
PepsiCo plans to go premium with launch of Lay’s Gourmet range in India
Sprite, the jewel in Coca-Cola India’s portfolio, launches a quirky brand campaign
The defining moments of Brand India as the nation celebrates its 75th year of independence
Ather Energy on using Indian sports sponsorship to make electric vehicles mainstream
Uber exits India’s online food delivery market
Kantar India study reveals the emerging purchase behavior of the post-pandemic consumer
Havas to bring UK-based creative agency Cake to India
Opinion
A whole lot of hot air? An outsider's perspective on the big topics at Cannes Lions
Indian audio brand Boat celebrates music with adblocking campaign
Inside Tinder India’s guide on gender identities
Member Exclusive
Inside DaMensch’s campaign to show liberal side of Indian fathers
Inside PepsiCo snack brand Kurkure’s cheesy journey in India
Opinion
'My sons chose the color and design' - How teens influence purchase decisions
Why women's sports ranks high in Haier India’s marketing plan
ASCI’s recipe to help brands in India be creative with responsibility
Member Exclusive
Tata-owned airline Vistara reveals its plan to lure travellers back to the skies
Opinion
Marketers, here is what the new-age consumer really cares about
Indian brand Finolex’s celebrity playbook aims to appeal to younger consumers
What the resurgence of the film theater business means for Indian media plans
Opinion
Why it’s time for marketers to sit up and pay attention to ‘attention’
How challenger Indian brand Aisle is trying to make dating locally relevant
Opinion
Microsoft India CMO on how tech-powered CX can be the flywheel for disruptive growth
Member Exclusive
HP India’s top marketer on working with Yashaswini Dayama and Ahsaas Channa to reach Gen...
Why it made sense for luxury hotel chain The Leela to get into sensory branding
Inside Johnson & Johnson’s marketing playbook for tackling tuberculosis in India
Member Exclusive
Talented founders want to show world you can do great work in India and be independent
Creative Works
Cheil Worldwide teams with EETech to turn Covid-19 medical waste into hospital beds
P&G India CMO Sharat Verma on taking Ariel’s ‘Share the load’ beyond an ad campaign
Creative Works
Amazon India unboxes OnePlus 10 Pro in Decentraland’s metaverse
Next page
