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India
Why it made sense for luxury hotel chain The Leela to get into sensory branding
Inside Johnson & Johnson’s marketing playbook for tackling tuberculosis in India
Member Exclusive
Talented founders want to show world you can do great work in India and be independent
Creative Works
Cheil Worldwide teams with EETech to turn Covid-19 medical waste into hospital beds
P&G India CMO Sharat Verma on taking Ariel’s ‘Share the load’ beyond an ad campaign
Creative Works
Amazon India unboxes OnePlus 10 Pro in Decentraland’s metaverse
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As Shopee pulls out, how can brands succeed in India’s e-commerce space?
Creative Works
Tanishq brings jewelry collection to life with 3D billboard in Mumbai
Member Exclusive
How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath
Tata jumps on super app bandwagon with launch of Tata Neu
Creative Works
Taco Bell join forces with Microsoft in India to target gaming and cricket fans
United Nations ad plays on unboxing videos to stop transphobia in India
What the IPL 2022 may hold for mobile marketing
Opinion
The rule book for an indie agency in 2022 and beyond
Member Exclusive
How Code is targeting a new-age of Indian man with its refreshed marketing strategy
Livspace’s marketing playbook includes maiden celebrity endorsers Virat Kohli and Anushka...
How PepsiCo is betting big on India's emerging ‘chilli’ snack category
Indian media and entertainment sector to reach $25.2bn in 2022
How Fastrack marketing boss Ajay Maurya is leading the brand’s foray into ‘fash-tech�...
Opinion
5 ways to make sure your procurement strategy is future-proof
‘Experiment, fail harder and do what you are good at’: W+K India’s Santosh Padhi on his...
Opinion
It's time for marketers to move out of the fast lane and into the ‘slow life’ trend
What the ASCI’s new guidelines mean for Indian crypto and NFT advertising
Doritos launches brand campaign in India via its first-ever Instagram filter
Wieden+Kennedy expands India operation with new CCO and office in Mumbai
Opinion
Twinning in the metaverse and the future of marketing
How Swiggy got its teeth into India’s growing appetite for food delivery
Adobe’s India marketing head Sunder Madakshira joins UK-based Rezolve as the India CEO
Creative Works
Cadbury Perk takes on cancel culture and political correctness in India
P&G’s bid for an equal household continues with the new Ariel ‘Share the Load’ launc...
Adobe’s India marketing head Sunder Madakshira joins Rezolve as India CEO
Pepsi’s formula to empower singletons this Valentine’s Day and beyond
Marketers need to rethink the playbook for the burgeoning Indian mobile market
Opinion
Making sense of a metaverse of marketing opportunities
The condom brand battle-call: who is the thinnest of all?
What some of the leading Indian CXOs have to say about the just-announced Union Budget
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