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India
Why Tata Consultancy Services’ long-term sponsorship strategy is a marathon, not a sprin...
How oral care brand Colgate plans to bring a brighter, healthier shine to India’s smiles
Why Tata Motors believes branded experiences are critical to its electric vehicle journey
Uniqlo India’s CEO on its aggressive expansion plans
Marriott believes a co-branded credit card can help it build traveller loyalty in India
Designers on the impact and prospects of artificial intelligence
Can this agency model crack India? Inside the new Omnicom Advertising Services
Mastercard’s masterplan for its ICC Men’s Cricket World Cup 2023 sponsorship
How Unilever turned rain into song for its Taj Mahal tea brand in India
Ad of the Day: Taj Mahal Tea wins Guinness World Record for rain-activated music billboard
Inside Hilton’s accelerating mission to become the destination of choice in Asia
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Inside Meta's monumental privacy campaign for WhatsApp in India
Why Infosys believes sonic branding hits all the right notes for B2B marketers
Why has the Advertising Standards Council of India set new charity guidelines?
Why Oreo is applying AI technology to its India expansion plans
Why Subway thinks simplicity is the secret ingredient to winning over the Indian consumer
Why Cannes-winning advertising is only one ingredient of British Airways' brand building
How Budweiser became the top Fifa World Cup brand in India
Sirona acquires India’s first vegan condom brand Bleu
India’s ITC swings for mass awareness for F&B portfolio with IPL sponsorship
Taco Bell gets naughty with naked tacos in India
Adrenaline is out and passion is in as Budweiser targets India's energy drink market
Tata Group is leveraging its IPL sponsorship to supercharge its super app, Tata Neu
Can the Indian Premier League continue to excite marketers and fans after 16 years?
Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok launches its maiden campaign under its new owners in India
Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
Dell ramps up its creative creds in a bid to appeal to young consumers
A ‘pivotal moment’ as FCB Group India acquires digital-first agency Kinnect
Opinion
Get your brand purpose right: don’t leave it to advertising
Tributes pour in after Webchutney founder Sidharth Rao dies aged 43
Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
How plant-based brand GoodDot became a household name in India
Selling Switzerland to Indian travelers with Federer’s charm and trains
McDonald’s India hires OMD to strengthen its connection to Gen Z
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