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India

Latest marketing and advertising news for India, including insights and opinions.

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ecommerce

Amazon Pay's plans to win over the Indian digital payment market

Ad spend

Cryptocurrency advertising to be put under stricter rules in India

Brand purpose

Amazon, Asian Paints and Tata Tea emerge as most powerful ‘purpose’ brands in India

banking

Kotak Bank and PVR cinema chain launch debit card as India’s movie theatres reopen

esports

Ampverse expands into India after acquiring 7Sea Esports

ecommerce

E-commerce players are still yet to address the gap in consumer expectations

Brand strategy

Mars Wrigley launches its ‘made in India, for India’ plans for Galaxy chocolate

toys

How indie agency Sideways has reimagined board and dice games

Opinion

Time for marketers to revisit advertising’s power to do good

Brand strategy

As Diwali approaches, what does a smart festive marketing plan look like?

Brand strategy

Taking flight during the festival of light: behind the British Airways Diwali campaign

Brand strategy

Budweiser launches its first-ever global energy drink in India

Social Media Marketing

Here's how Koo plans to give common people in India a voice - in their language

Marketing & the marginalized

ASCI’s playbook to help advertisers with inclusive gender portrayal

Brand marketing

TCS launches an anthem of hope to tie in with brand theme

Opinion

Unraveling the Tata-Air India merger and the resurgence of the iconic ‘Maharaja’

Globalization

Moving the needle: how persuasive creativity can combat vaccine hesitancy

Opinion

How marketers can manage super networked consumers

app

Here is how Indian app marketers can make the most of this festive season

Opinion

How retailers can still have an edge over e-commerce competition

Opinion

Can wicked problems in marketing be solved with human-centred design?

festivals

Here is how the Indian consumer is going to shop this festival season

ecommerce

Pandemic sees Indians spend more than two hours a day on social commerce sites

Member Exclusive

Firefox

How Firefox Bikes is tapping into India’s bicycling boom

marketing

ASCI launches ‘advertising advice’ service to encourage more responsible advertising

Brand strategy

MTV Study: marketing to the Indian youth in a post-pandemic world

Experiential Marketing

As the pandemic subsides, La Liga is playing for extra time in India

Brand strategy

Cadbury Dairy Milk brings back iconic 90s Indian campaign with a ‘diverse’ touch

Future of Media

Inside HP’s big ‘game’ plan for the India market

Brand strategy

Durex on the launch of its 'made for india' innovation strategy

Ad spend

How can marketers make sense of the upcoming festive season in India

marketing

Why Pepsi is betting big on the Money Heist craze in India

sonic branding

How Yes Bank is deploying sonic branding in a big way

Brand purpose

Emerging sustainability trends and what brand marketers can do

Opinion

Marketers, here’s what future retail consumers might be shopping for

Brand strategy

Footwear brand Bata has been going for 125 years – can it change its stuffy image in Ind...

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