India
Behind Ogilvy India's succession plan

Ogilvy’s global CEO on making a succession plan work at Ogilvy India
WhatsApp's privacy campaign done with a difference

Inside Meta's monumental privacy campaign for WhatsApp in India
Sound wave

Why Infosys believes sonic branding hits all the right notes for B2B marketers
ASCI launches a new set of regulations for charity advertising in India

Why has the Advertising Standards Council of India set new charity guidelines?
Oreo's AI-led cookie approach

Why Oreo is applying AI technology to its India expansion plans
Subway's rewriting its India Story

Why Subway thinks simplicity is the secret ingredient to winning over the Indian consumer
British Airways is all set to change

Why Cannes-winning advertising is only one ingredient of British Airways' brand building
Budweiser

How Budweiser became the top Fifa World Cup brand in India
India's first vegan brand Bleu gets acquired

Sirona acquires India’s first vegan condom brand Bleu
ITC's IPL plans this year

India’s ITC swings for mass awareness for F&B portfolio with IPL sponsorship
Taco Bell's India-first plant-protein tacos launch

Taco Bell gets naughty with naked tacos in India
Budweiser Beats India

Adrenaline is out and passion is in as Budweiser targets India's energy drink market
Tata Neu's IPL 2023 game plan

Tata Group is leveraging its IPL sponsorship to supercharge its super app, Tata Neu
Indian Premier League 2023 is here

Can the Indian Premier League continue to excite marketers and fans after 16 years?
Tata Trusts campaign to tackle cancer in India

Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok relaunches in India

Reebok launches its maiden campaign under its new owners in India
Pepsi India launches its final edition of the 'Rise up' campaign with actress Samantha

Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
Dell India's plans this school season

Dell ramps up its creative creds in a bid to appeal to young consumers
The Team behind FCB Kinnect (Chandni Shah, Rohit Ohri and Rohan Mehta)

A ‘pivotal moment’ as FCB Group India acquires digital-first agency Kinnect
Getting the brand purpose right early on
Opinion

Get your brand purpose right: don’t leave it to advertising
Final goodbye to Sidharth Rao

Tributes pour in after Webchutney founder Sidharth Rao dies aged 43
Ariel launches its latest edition of 'Share the load' in India

Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
Indian plant based food brand GoodDot is making its products cheaper than chicken

How plant-based brand GoodDot became a household name in India

Switzerland Tourism launches its latest ad with Roger Federer

Selling Switzerland to Indian travelers with Federer’s charm and trains
McDonald’s gets a new media agency for part of its India business

McDonald’s India hires OMD to strengthen its connection to Gen Z

Exide India campaign

Culture and craft combine in Exide’s epic film celebrating India’s journeys

Slice's plans with its new brand ambassador

How PepsiCo’s Slice plans to win India’s mango drink war this summer
Dentsu India's people strategy keeps it buzzing

Dentsu India continues the organization overhaul, appoints Anita Kotwani to drive growth
Getting ready for the future of marketing

Indian brands need to prioritise creativity to stay ahead of the pack
XYXX's Innerwear innovation

How Indian D2C brand XYXX is disrupting the men’s underwear market
British Airways has plans to appeal to the Indian traveller

British Airways adapts ‘A British Original’ campaign to lure Indian travelers
Whisper #KeepGirlsInSchool 4.0 continues to dispel period myths

Whisper India targets mothers with new phase of ‘The Missing Chapter’ campaign
An illustration of Kumbh Mela, one of largest congregations of humans, in ad for Deli Highlighter.

Indian stationery brand Linc highlights how to stand out in a crowd
Emerging trends in gender portrayal in Indian popular culture

International Women’s Day: How are popular Indian attitudes on gender shifting?
Pullman & Novotel New Delhi staff

Pullman & Novotel hotels celebrates women's ability to be 'everything all at once'
Time for marketers to get personal
Opinion

Forget the big numbers, Indian consumers want to be treated as individuals