Motorola enters crowded India smart TV market through Flipkart partnership

Motorola forays into TV market in India with Flipkart partnership

Motorola has joined forces with Indian e-commerce brand Flipkart to launch smart TVs in the Indian market.

Motorola will now be up against already established player like Samsung, Xiaomi, Micromax and Intex who sell both smartphones and smart TVs in India. The Motorola Android 9.0 smart TV will have variants across high definition (HD), Full HD, and Ultra HD (4K) and the television sets will be available from September 29.

Furthermore, a report by Boston Consulting Group in collaboration with Google India stated that by 2023, $10.4 bn or 28% of sales for consumer durables will be online.

Flipkart vice president and head of private labels, electronics and furniture Adarsh Menon said: "This global-first move for the Motorola brand is a strong testament to the power of the Indian consumer and market. We have taken great care to listen to what our customers are looking for and have designed the TV based on their feedback."

Motorola Mobility country head and managing director Prashanth Mani added: "This strategic partnership (with Flipkart) has been in existence for our smartphones and now we have taken it to another level. The Motorola Android TVs, just like our smartphones, are crafted to perfection keeping today's consumers' needs and expectations in mind."

In the US, the latest quarterly analysis compiled by Tivo on smart TV manufacturers, has found that Roku has beaten Amazon, Google and Apple as the largest single US streaming provider.

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