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Mergers and Acquisitions Marketing Austin

Accomplice snaps up Design & Manufacturing and Spatial Cinematics in double acquisition


By Kyle O'Brien, Creative Works Editor

September 17, 2019 | 3 min read

Austin-based brand experience design firm, Accomplice, has finalized its acquisitions of experiential design agency, Design & Manufacturing (DSNMFG), and emerging tech developer Spatial Cinematics.


Accomplice acquires Design & Manufacturing and Spatial Cinematics

The two companies will merge under the Accomplice brand, and the acquisitions expand Accomplice’s offerings and capabilities. From ideation to launch, from digital to physical, Accomplice claims it can now deliver end-to-end customer experience.

“This merger further enables us to holistically create moments of consequence within a brand’s entire customer journey and experience. We’re excited to achieve these new heights through convergence that truly honors the full potential of our partners’ brands, and we’re thrilled to formally welcome Design & Manufacturing and Spatial Cinematics to the Accomplice family,” said Accomplice chief executive officer and co-founder Tyler Guidry.

Founded in 2016, Accomplice unites disciplines including digital product, technology integration and physical fabrication to extend brand storytelling at any digital or physical touchpoint. Its client roster features leading brands including 3M, Accenture, AT&T, Hotel Tonight, iFly, Facebook, Adidas, Walmart, Neiman Marcus and others.

One of its high-profile projects was doing immersive media and tech integration and fabrication for the HBO Game of Thrones’ ‘Bleed for the Throne’ activation at South By Southwest 2019 - agency Giant Spoon led the experiential design for the project. See a behind-the-scenes video for the activation below.

Additionally, Accomplice delivered the design and content strategy for Hotel Tonight at a pivotal point in the company’s growth that expanded its web presence, improved engagement, and increased app downloads.

Design & Manufacturing is an experiential design agency comprised of architects, industrial designers, lighting and tech specialists and fabricators who build experiences for all kinds of brands all over the world, including Bose, Mercedes, Casper, Marriott and more.

Spatial Cinematics builds products and platforms centered around spatial computing. Computers which understand physical space, such as augmented and virtual reality headsets, are the basis for their proprietary platforms like Brainspace, Workroom, and Crayon.

“Design & Manufacturing caught our attention and blew us away with their large-scale immersive experiences and the power that brings to a full customer experience,” said Accomplice’s chief design officer and co-founder Ben McCraw. “And with Spatial Cinematics, their emerging tech and expertise allow us to integrate their AR/VR products into the experiences that we are creating for our clients. This merger positions Accomplice far ahead in this market shift, from digital to physical.”

With the merger, Accomplice now has over 50 employees across the country with the design studio and home base remaining in Austin.

Mergers and Acquisitions Marketing Austin

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