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Agency Acceleration Day BBC The Drum Live Events

Coca-Cola, TBWA, the BBC lead the line-up for the inaugural Agency Acceleration Day APAC


By Dani Gibson, Senior Writer

September 8, 2019 | 3 min read

TBWA Group Singapore’s chief executive officer, Ara Hampartsoumian, The Coca-Cola Company’s head of integrated marketing communications, Pratik Thakar and BBC Global New Limited’s storyworks director of APAC, Nicola Elliot are three marketing professionals set to offer their experience and insights on business at the inaugural Agency Acceleration Day APAC.

Coca-cola, TBWA & the BBC lead the line-up for the inaugural Agency Acceleration Day APAC

Coca-cola, TBWA, the BBC lead the line-up for the inaugural Agency Acceleration Day APAC

Hampartsoumian, along with Benjamin Roberts, vice president of Talent Management, APAC at Essence, Dorothy Peng, managing director of R/GA Singapore and Mark Chong, associate professor of communication management at SMU, will sit down for a chat on the talent of the future. Agencies have a talent issue: high turnovers, constant restructures, what does this mean for nurturing future talent?

Elliot will offer insight into overservicing. It’s not always easy to keep a client happy, but that shouldn’t mean damaging your own business just to meet excessive demand. This session will look at how agencies can deliver results while keeping on top of the company resource being used in the meantime.

Also making an appearance at the surgery sessions is Thakar. This is your chance to ask brands your burning questions and gain insight into how they operate with agencies.

Prantik Mazumdar, managing partner at The Happy Marketer will discuss how technology can power growth looking at whether agencies should be building their own tech IP, what to look for in partnerships and the relationship between data and creativity.

Results International's managing partner of North Asia, Chris Beaumont will dig into mergers and acquisitions strategy looking at what's the best strategy is for APAC, what buyers are looking for in an agenc and what the alternatives are.

Agency Acceleration Day is all about growing your business. This essential one-day event is filled with actionable insights and practical advice, to help marketing communication agencies, both big and small, reach the next level of success.

Expert speakers will position your agency for growth, looking at:

  • Choosing the right structure for your business
  • Maintaining culture at scale
  • Technology to grow your agency
  • Leadership skills to take your agency to the next level
  • Who tomorrow's partners and acquirers are

Agency Acceleration Day APAC will take place at the Facebook headquarters in Singapore on October 16. Tickets for the event can be purchased now.

Partners of this event are Digimind and Results International.

Agency Acceleration Day BBC The Drum Live Events

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