News Corporation is considering the sale of video ad platform Unruly, according to reports from Sky News.
The media giant acquired the London-based company for £114m in 2015 but is understood to have hired Needham, a US-based investment bank, to advise on an auction.
Sky quoted media industry sources who claimed that it had not yet made a definitive decision to proceed with a sale.
Unruly – founded by Sarah Wood, Scott Button and Matt Cooke in 2006 – currently handles all of News Corp's digital advertising.
In addition to the UK headquarters, it has offices in Australia, India, Japan and the US.
Norm Johnson is currently the company’s chief executive. He joined from GroupM’s Mindshare, where he was chief digital officer, to replace Wood in 2018.
Johnston reports to Rebekah Brooks, News Corp chief executive, who has had executive oversight of the business since she returned in 2015.