Modern Marketing

News Corp mulls sale of Unruly

By Jennifer Faull | Deputy Editor

September 1, 2019 | 2 min read

News Corporation is considering the sale of video ad platform Unruly, according to reports from Sky News.

The media giant acquired the London-based company for £114m in 2015 but is understood to have hired Needham, a US-based investment bank, to advise on an auction.



Sky quoted media industry sources who claimed that it had not yet made a definitive decision to proceed with a sale.

Unruly – founded by Sarah Wood, Scott Button and Matt Cooke in 2006 – currently handles all of News Corp's digital advertising.

In addition to the UK headquarters, it has offices in Australia, India, Japan and the US.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Norm Johnson is currently the company’s chief executive. He joined from GroupM’s Mindshare, where he was chief digital officer, to replace Wood in 2018.

Johnston reports to Rebekah Brooks, News Corp chief executive, who has had executive oversight of the business since she returned in 2015.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +