Eve Sleep lobbies UK parliament to recognise sleep as 'fundamental human right'
Eve Sleep has unveiled a campaign demanding that sleep is recognised as a fundamental human right.
The mattress e-commerce company has penned an open letter to the Lord Chancellor and Secretary of State for Justice / Eve Sleep
The mattress e-commerce company has penned an open letter to Lord Chancellor and Secretary of State for Justice, Robert Buckland, calling on him to support the initiative.
“Society depends and thrives on sleep,” reads the letter, “so why aren’t we doing something about it? Why aren’t we protecting people’s right to sleep?”
The company has identified vulnerable groups of people – including those living under the Heathrow runway flight path, shift workers, teachers and doctors – whose health and wellbeing it claims could be dramatically improved by amending The Human Rights Act 1998 to include sleep.
“We’re asking for your help to change the law and recognize sleep in the Human Rights Act. It's time to wake up to the injustice of poor sleep and work together to give vulnerable groups the right to sleep,” writes Eve.
The letter, which was delivered to parliament and published on a mobile billboard outside Westminster, marks the beginning of Eve's drive to get snoozing protected by law.
As part of its mission to be seen as a health and wellness brand, the company is also assembling a team of independent experts to act as a think tank around the proposed legislation. The group will produce a white paper detailing the impact of Eve’s proposed update on UK life.
James Sturrock, chief executive at Eve Sleep said: “We’re on a mission to help the nation realise and enjoy the power of sleep wellness and this campaign is another part of our mission to improve sleep for all.
“But to make a watertight case to the government, we are calling on the support of experts, businesses, community groups and charitable organisations across the country, to join us on our quest to help sleep become a fundamental human right.”
The brand recently overhauled its positioning in a big to move out of the increasingly competitive “mattress in a box” category into the “sleep wellness business”.
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