Ads We Like: Whimsical animations form Dum Dums' first lollipop campaign in 30 years

Dum Dums lollipops are still around after nearly a century. Now they're making a mark with the confectionary maker’s first advertising effort in 30 years, featuring Shel Silverstein-inspired animations from Aardman.

In a series of animated stories, Smith Brothers agency introduces a new tagline for the 95-year-old brand, ‘Make Life Pop.’

The ads show Dum Dums lollipops depicted as a bouquet of flowers, a balloon, and other items that charm the giver and getter of the treats, all done with simple and engaging line animations.

In one, a girl grabs a Dum Dums balloon and floats away, while another shows a young man lifting a barbell made of Dum Dums.

“Dum Dums is one of those rare, iconic brands that is already so loaded with positive emotion – who doesn’t remember rooting around in that bowl and the simple thrill of finding your favorite flavor?” asked Smith Brothers co-founder, Lindsey Smith.

“Our job was to keep it simple – remind people what Dum Dums already means to them and then kind of get out of the way.”

Evan Brock, director of marketing at Spangler Candy, added: “We haven’t advertised in a while and a lot has changed. That said, our goal with this campaign is to be ourselves and deliver a pop of positivity to kids of all ages.”

The campaign will run across numerous digital channels and social platforms.

See the spots by clicking on the Creative Works box below.

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