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Ads We Like: Whimsical animations form Dum Dums' first lollipop campaign in 30 years


By Kyle O'Brien, Creative Works Editor

August 23, 2019 | 2 min read

Dum Dums lollipops are still around after nearly a century. Now they're making a mark with the confectionary maker’s first advertising effort in 30 years, featuring Shel Silverstein-inspired animations from Aardman.

Dum Dums

Dum Dums releases first campaign in 30 years

In a series of animated stories, Smith Brothers agency introduces a new tagline for the 95-year-old brand, ‘Make Life Pop.’

The ads show Dum Dums lollipops depicted as a bouquet of flowers, a balloon, and other items that charm the giver and getter of the treats, all done with simple and engaging line animations.

In one, a girl grabs a Dum Dums balloon and floats away, while another shows a young man lifting a barbell made of Dum Dums.

“Dum Dums is one of those rare, iconic brands that is already so loaded with positive emotion – who doesn’t remember rooting around in that bowl and the simple thrill of finding your favorite flavor?” asked Smith Brothers co-founder, Lindsey Smith.

“Our job was to keep it simple – remind people what Dum Dums already means to them and then kind of get out of the way.”

Evan Brock, director of marketing at Spangler Candy, added: “We haven’t advertised in a while and a lot has changed. That said, our goal with this campaign is to be ourselves and deliver a pop of positivity to kids of all ages.”

The campaign will run across numerous digital channels and social platforms.

See the spots by clicking on the Creative Works box below.

Dum Dums: Make Life Pop by Smith Brothers

By Dum Dums

Overall Rating 5/5

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