Dum Dums lollipops are still around after nearly a century. Now they're making a mark with the confectionary maker’s first advertising effort in 30 years, featuring Shel Silverstein-inspired animations from Aardman.
In a series of animated stories, Smith Brothers agency introduces a new tagline for the 95-year-old brand, ‘Make Life Pop.’
The ads show Dum Dums lollipops depicted as a bouquet of flowers, a balloon, and other items that charm the giver and getter of the treats, all done with simple and engaging line animations.
In one, a girl grabs a Dum Dums balloon and floats away, while another shows a young man lifting a barbell made of Dum Dums.
“Dum Dums is one of those rare, iconic brands that is already so loaded with positive emotion – who doesn’t remember rooting around in that bowl and the simple thrill of finding your favorite flavor?” asked Smith Brothers co-founder, Lindsey Smith.
“Our job was to keep it simple – remind people what Dum Dums already means to them and then kind of get out of the way.”
Evan Brock, director of marketing at Spangler Candy, added: “We haven’t advertised in a while and a lot has changed. That said, our goal with this campaign is to be ourselves and deliver a pop of positivity to kids of all ages.”
The campaign will run across numerous digital channels and social platforms.
See the spots by clicking on the Creative Works box below.