Dum Dums: Make Life Pop by Smith Brothers

Client: Dum Dums
Date: Aug 2019
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Dum Dums, which come in an array of flavors, are still around after nearly a century and making a mark with the confectionary maker’s first advertising effort in 30 years, featuring Shel Silverstein-inspired animations.

In a series of animated stories, Smith Brothers agency introduces a new tagline for the 95-year-old brand, ‘Make Life Pop.’

The ads show Dum Dums lollipops depicted as a bouquet of flowers, a balloon, and other items that charm the giver and getter of the treats, all done with simple and engaging line animations. In one, a girl grabs a Dum Dums balloon and floats away, while another shows a young man lifting a barbell made of Dum Dums.

Credits

SMITH BROTHERS AGENCY

Lindsey Smith Founder | Co-Chief Creative Officer

Bronson Smith Founder | Co-Chief Creative Officer

Craig Seder Executive Creative Director

Molly Dilts Copywriter

Albany Carlson Designer

Matt Haritan Executive Producer

Bianca D’Elia Account Director

Kristin Hanne Project Manager

AARDMAN NATHAN LOVE https://aardman.nathanlove.com/

Joe Burrascano Founder | Executive Creative Director | CEO

Jon O’Hara Executive Producer

Allison Robinson Producer

Ellen Su Director

ADDITIONAL ILLUSTRATION http://www.robwilsonwork.com/

Rob Wilson Illustrator

DUOTONE AUDIO GROUP https://www.duotoneaudio.com/

Ross Hopman Executive Producer, Head of Commercial Music Production

Greg Tiefenbrun Executive Producer, Audio Post

Andy Green Audio Engineer | Sound Designer

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