Disney+ to launch internationally in Canada, Austalia, New Zealand and Netherlands
Disney has revealed plans for the international roll-out of its streaming service, Disney+, announcing that it will launch in Canada, Australia, New Zealand and the Netherlands in November.
Disney has also announced global agreements with almost all major mobile and TV platforms / Marry Poppins - Disney
Until now, the media giant had only given details on the US launch, which is scheduled for 12 November. It has now confirmed that its Netflix rival will land in Canada and the Netherlands on the same date, with the Australia and New Zealand roll-out to follow on 19 November.
Disney has also announced global agreements with almost all major mobile and TV platforms, including Apple, Google, Microsoft, Sony and Roku. Notably absent is Amazon.
The service is priced in line with competitors. In Canada it will cost $8.99 (CAD) per-month. In Netherlands, meanwhile, a monthly subscription will be €6.99.
Disney+ will host original and library content across the conglomerate's portfolio, including Star Wars, National Geographic, Pixar and Marvel.
It is hoping to attract a wide demographic to stave off Disney's losses, with the company announcing it will retune some classics from 21st Century Fox (like Home Alone), acquired by Disney in its $71bn purchase of the business earlier this year.
During the business's most recent earnings call, chief exec Bob Iger said it would ramp up its marketing of Disney+ later in August ahead of its US launch in November.
“Disney+ is going to be treated as the most important product that the company has launched in, I don't know, certainly during my tenure in the job, which is quite a long time,” explained Iger.
While there's no date set yet for a UK roll-out, the company recently hired ex-Sky marketer Luke Bradley-Jones to spearhead the rollout of the direct-to-consumer offering in Europe and Africa.
Bradley-Jones is due to start in the position of senior vice-president, direct-to-consumer and general manager for the region in "early 2020", suggesting plans are afoot for a new-year launch.
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