Facebook is looking to take the initiative in the social media privacy debate by opening a network of pop-up cafes around the UK. Each will offer patrons free drinks and a privacy checkup, to help assuage consumer concerns about their privacy online.
Facebook Café will run from 28 August to 5 September in a bid to encourage Britons to get on top of their digital footprint, helped along by free-flowing caffeine.
One of these will be located within The Attendant on Great Eastern Street, London, in response to surveys indicating that 27% of Londoners have no idea how to personalise their social media privacy parameters.
Another outlet will be found in Edinburgh, inside Brewlab on College Street.
The approach follows a similar initiative in New York last year, in which the social media giant set up shop in a Manhattan trailer where staff were on hand to dish out hot chocolate – as well as advice and pamphlets outlining Facebook’s privacy stance.