Facebook rolls out pop-up cafes offering free drinks and privacy checkups

Facebook rolls out pop-up cafes offering free drinks and privacy checkups

Facebook is looking to take the initiative in the social media privacy debate by opening a network of pop-up cafes around the UK. Each will offer patrons free drinks and a privacy checkup, to help assuage consumer concerns about their privacy online.

Facebook Café will run from 28 August to 5 September in a bid to encourage Britons to get on top of their digital footprint, helped along by free-flowing caffeine.

One of these will be located within The Attendant on Great Eastern Street, London, in response to surveys indicating that 27% of Londoners have no idea how to personalise their social media privacy parameters.

Another outlet will be found in Edinburgh, inside Brewlab on College Street.

This marks Facebook’s latest effort to reclaim the moral high ground after being battered by the Cambridge Analytica scandal and the proliferation of fake news.

The approach follows a similar initiative in New York last year, in which the social media giant set up shop in a Manhattan trailer where staff were on hand to dish out hot chocolate – as well as advice and pamphlets outlining Facebook’s privacy stance.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.