Advertising Mergers and Acquisitions Accenture

Accenture Interactive acquires Insitum to bulk up Fjord and Latam presence


By John McCarthy, Opinion editor

August 12, 2019 | 3 min read

Accenture Interactive has acquired experience agency Insitum for an undisclosed sum to add to the capabilites of its Fjord agency and give it a greater South American presence.

INSITUM CEO Luis Arnal (far left) and his team will join Fjord upon close of the acquisition.

Insitum CEO Luis Arnal (far left) and his team will join Fjord upon close of the acquisition.

It said the merger will allow it to expand Accenture Interactive's footprint in Argentina, Colombia, Mexico, Peru and Brazil where it can augment Accenture’s AD.Dialeto and New Content agencies.

Eduardo Bicudo, Latam lead, Accenture Interactive, said: “Having Insitum join the Accenture Interactive family in Latin America represents an exciting new chapter in our journey to be the leading Experience Agency in the region.

“With Insitum, we will boost Accenture Interactive’s reach in the region and improve our Fjord design capability, which is a crucial component of our mission to deliver the best, most meaningful experiences to people. We’re thrilled about the possibilities of what we can achieve together.”

[More: Accenture Interactive acquisitions: all its agency deals so far]

Baiju Shah, chief strategy officer, Accenture Interactive and global co-lead, Fjord: “Today’s problems can no longer be solved with yesterday’s solutions.

“To tackle these challenges, clients must be agile and focus on blending a human-centered design approach with an analytics-led strategy to keep ahead of the unprecedented pace of change and ambiguity we live in. By adding the Insitum team to the family, we will continue to grow our mission in Latin America by putting design at the heart of innovation.”

Insitum, founded in 2003, boasts more than 200 designers, researchers and strategists across Latin America, Europe and the US.

Accenture remains one of the busiest firms in the marketing and advertising acquisition space. It was the only management consultancy to make the top buyers list in the first half of 2019 (with six acquisitions).

Since its formation by consultancy giant Accenture in 2009, Accenture Interactive has been rapidly growing its media, digital and creative credentials by bringing scores of agencies around the world under its wing.

Karmarama, The Monkeys, Fjord, Rothco and Droga5 are among the biggest agencies to enter the fold. To keep up with all the recent acquisitions from the agency, check it out here.

Advertising Mergers and Acquisitions Accenture

More from Advertising

View all


Industry insights

View all
Add your own content +