Century 21 baits homebuyers with 'shark-free' listings

By Taylor Dua | Editorial intern

July 29, 2019 | 3 min read

While Great Whites and ‘Sharkzilla’ flood the Discovery Channel for its annual Shark Week, Century 21 is eating up the fin-phobic with a campaign that offers “shark-free” homes.

Taking to Twitter, the real estate agency tweeted out one of five Northern Kansas listings to remind homebuyers of the state’s distance from any coastal areas, or marine predators.

Century 21 shark-free houses

Century 21 promotes its Northern Kansas real estate by ensuring safety from sharks.

The homes to be featured are located across Junction City and Wakefield, and local agents are working together to curate videos for social media in order to promote them further.

“There have been zero shark attacks reported in Northern Kansas, which makes it a great place for anyone with a fear of sharks to call home,” said Mike Miedler, president and CEO of Century 21, in a press release. “While we are clearly trying to have some fun with this during the week where so many people are expressing their love and fascination for sharks, the reality is that every homebuyer has their own unique list of features they are searching for in a home.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

“Promoting ‘shark-free’ listings is a great reminder to all Century 21-affiliated agents to work tirelessly on behalf of their clients to find the perfect property that fits all of their specific, and sometimes unexpected, needs.”

While most people may not want actual sharks in their homes, they can still indulge (safely) from behind their TV screens in all of Discovery’s content, sharks and ads from sponsors, old and new alike.


More from Advertising

View all


Industry insights

View all
Add your own content +