Quentin Tarantino’s highly anticipated film, Once Upon a Time...in Hollywood, hits theatres this Friday (26 July) and to help promote the picture, Columbia Pictures has teamed up with Spotify to take over the global platform’s popular TV & Movies hub.
The takeover will let fans engage with Tarantino’s vision and the music from the era that shapes the film’s narrative – the late 1960s.
The main focus of the takeover is a four-part podcast Tarantino did with Rolling Stone’s David Wild. Launching at midnight ET on 26 July, the podcast features a track-by-track discussion about the film’s soundtrack.
Beyond the podcast, Spotify users can check out Tarantino’s guest curation of Spotify’s Film and TV Favorites playlist available in the hub. It will feature music from Tarantino’s prolific film library, including Johnny Cash’s A Satisfied Mind (Kill Bill Vol 2), The White Stripes’ Apple Blossom (Hateful Eight), Dusty Springfield’s Son of a Preacher Man (Pulp Fiction) and Bill Withers’ Who is He (Jackie Brown).
Additionally, listeners can immerse themselves in the sounds of 1969 by jamming out to the Once Upon a Time...in Hollywood soundtrack playlist before heading to theatres with audio annotations from the director.
“Spotify immediately came to mind as we endeavored to excite audiences around the globe about this film and immerse them in the era,” said Elias Plishner, executive vice president, digital marketing for Columbia Pictures. “Music is intrinsically connected to moments of nostalgia and together with Spotify, we’re taking audiences on an audio journey powered by a rich soundtrack and podcast interview that both Tarantino aficionados and new fans will love.”
Added Andi Frieder, head of sales, entertainment industry at Spotify. “Our platform empowers entertainment marketers like Columbia Pictures to excite consumers about upcoming releases while delivering moments of discovery for our millions of users and celebrate creators. Our goal with this takeover is to engage listeners about the rich music of the 1960s and inspire them to head to the theater to immerse themselves even more deeply in the era through the mind of Quentin Tarantino.”
This takeover, available to both Spotify Free and Premiums users, is only the second time a single film has taken over a Spotify hub – and the first global film takeover – followed by Jordan Peele’s Us takeover in March in the US.