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Varta recharges its look with debut PR and social media campaign

Brass create colourful stills campaign for VARTA to remind viewers of their dependency on batteries.

Leeds-based integrated marketing agency, Brass, has been appointed to handle the PR and social media campaign for the German consumer battery brand, Varta. A first for the brand.

Following a 4-way pitch at the end of last year, the agency launched the campaign on Facebook and Instagram to improve awareness, consideration and purchase through.

Since the campaign's debut, Varta has enjoyed increased social presence and been able to reach new consumers, speaking to over five million people and generating 58 pieces of PR coverage with 169 brand mentions.

The colourful campaign reminds viewers of their emotional connection to items driven by batteries.

Gill Ball, Brass managing partner, said: “The idea behind the campaign is to highlight some of the experiences that wouldn’t be possible without batteries and create an association between Varta and devices that facilitate contemporary life.”

Brass and Varta also hosted a radio day working with Gadget Show presenter and tech enthusiast, Craig Charles to highlight Britain’s battery habits and deliver the campaign's core campaign message.

Mona Chan, Varta trade marketing manager, added: “We’re excited to collaborate with Brass to reach a new wave of consumers with some eye-catching creative showcasing our brand and the experiences we bring. We will continue to invest in our brand and product innovation to ensure we have an even stronger profile in the near future.”

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