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New EarthApp campaign highlights catastrophic climate change

By Olivia Atkins, Branded Content Writer

July 24, 2019 | 3 min read

Greenpeace Russia and Isobar Moscow have combined forces and released the EarthApp campaign on Instagram to draw attention to the effects of climate change.

On Greenpeace Russia's Instagram account, Isobar Moscow worked to create a series of Instagram carousels that depict how some of the most beautiful places on the planet are going to look if we currently do nothing about climate change.

The EarthApp - similar to the FaceApp feature which ages user's faces - distorts real places to imagine what they would look like if no new action is taken.

Diana Volkova, creative of Isobar Moscow said: "Climate change gets harder and harder to ignore: we see how the weather changes, how ecosystems more become unstable. And when users post their "oldified" faces, a question appears: what is going to be around us by that moment? How the world changes when we look like our portraits from FaceApp?

"We've tried to show answers to these questions in our posts, to raise awareness and call to action against climate change. We don't have that much time, but we still have it. Time to act now!"

The first EarthApp post featured the Russian city, St. Petersburg flooded with water from the Neva river. It received a lot of attention from Instagram influencers as well as people beyond the platform, who shared and commented on the post.

The initiative - which will run until Friday July 26th - aims to invite individuals to join Greenpeace in their movement against climate change.

"Scientists have agreed long ago that human actions are to blame for the modern climate change," said Polina Karkina, Greenpeace Russia's coordinator for climate and energy. "Humanity burns coal, oil and gas, that leads to the release of greenhouse gas. With these uncontrolled bursts we've turned the atmosphere into a trash yard. Its thin balance is broken, and the climate that was good for living becomes hostile to us and all forms of life around us. We need to spread the word that humanity is on the brink of catastrophe. And changes may come only if we stop acting like there's no tomorrow".

For more information on Greenpeace and its anti new oil initiative - or to send a donation - sign their petition here.


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