Ticketmaster has named Kathryn Frederick as it’s new chief marketing officer with David Eisenberg now vice-president of partnership marketing, and Andrew Samson as vice president of brand marketing.
As CMO, Frederick will lead the company's performance marketing, brand, partnership, insights, growth and digital marketing teams. She will also head one centralized marketing team responsible for building new tools and approaches to maximize customer affinity and revenue.
"Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition,” said Amy Howe, president and chief operating officer of Ticketmaster North America.
"In her new role as CMO, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond.”
Earlier in her career, Frederick helped launch omg!, which later became Yahoo! Celebrity. She then served as chief marketing officer of Distillery No. 209, and soon went on to become vice- president of product strategy and marketing for PriceGrabber, where she connected millions of consumers to a wide range of products through global syndicated commerce strategies.
Now, Frederick will continue to lend her talents to Ticketmaster, where she has been senior vice-president of growth and insights for four years.
In addition, with his new role as vice-president of partnership marketing, Eisenberg will lead the company's integrated sponsorship strategy and partnership marketing teams that manage relation- ships with dozens of properties, sports teams and leagues including the NFL, NBA, NHL and more. Eisenberg has spent more than a decade driving marketing strategies at leading brands, in- cluding StubHub, YouTube and American Express.
Lastly, Samson has joined as vice-president of brand marketing to lead Ticketmaster’s brand acti- vations, campaigns and brand marketing strategy.
Previously, he led brand partnerships at Fox Sports, and spent time at Nike, where he led all digital brand efforts for North America field sports categories, and Gatorade, where he worked on a variety of brand building initiatives.