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Ads We Like: Cheez-It and House Wine combine products for summer picnic pairing


By Kyle O'Brien, Creative Works Editor

July 23, 2019 | 3 min read

Wine and cheese is really the ultimate pairing. But what if you don’t have the money for a bottle of Chateau Margaux and a Wyke Farms Cheddar?

Cheez-It and House Wine

Cheez-It and House Wine pair for summer picnics

For those who want something a bit less fancy for their summer picnics Cheez-It and House Wine have collaborated to create a bargain summer duo: a House Wine & Cheez-It dual-sided box.

The limited-edition product is one-part box of Original Cheez-It, one-part Original Red Blend box of House Wine offered in a convenient single package. The innovative pairing highlights the cheesy, cruch of Cheez-It crackers and couples it with the red currant aromas of House Wine’s Original Red Blend.

"We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100% real cheese snack into one portable box,” said Jeff Delonis, senior marketing director for Kellogg’s US Snacks division. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”

To help people get the most out of the boxed duo, Cheez-It and House Wine curated custom pairings for a variety of tastes. To bring out the real cheese notes inside more Cheez-It flavors, the brands recommend varietals to pair including: Original & Red Blend, White Cheddar & Rosé, Extra Toasty & Sauvignon Blanc and more. House Wine’s winemaker Hal Landvoigt hand-selected the pairings through various taste tests and his own expert process. He encourages individuals to listen to their personal preferences and enjoy the wine and Cheez-It pairings that speak most to them.

Tasting chart

“We make wines for people to enjoy anytime and anyplace – just like Cheez-It,” said Landvoigt. “I create wines that run the spectrum of flavor – from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”

The brands note that the pairing will only be around for a short time. Beginning July 25, consumers can purchase a limited-edition House Wine & Cheez-It box at for $25, while supplies last. If people miss the chance to purchase a box, they can still enjoy mixing and matching Cheez-It and House Wine pairings on your own all summer long, thanks to the tasting guide.

To find out how to get the House Wine & Cheez-It box, visit and follow Cheez-It on social media.

Cheez-It: Cheez-It and House Wine Box

By Cheez-It

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