Great Rail Journeys starts hunt for media agency
Tour operator, Great Rail Journeys is looking to appoint a media agency to support comms across multiple channels.
Great Rail Journeys on the search for media agency
Based in York, Great Rail Journeys has been established for over 45 years, offering worldwide rail tour holidays in 60 countries. The company is now looking to scale up its business over the next 3-5 years.
MediaCom North held the account until the tour operator put the account up for review. Great Rail Journeys was acquired by Duke Street last year from its previous owner, ECI for an undisclosed sum.
At the time, the company said it had plans to support the existing management team and to develop the business' rail and cruise offering further, both in the UK and internationally.
Creativebrief is managing the process, which is underway. A decision on the preferred partner is expected by the end of the month.