Do we need a creative revolution? Creatives from McCann London and AMV BBDO go head-to-head in a ‘creative rumble’
What happens when you put industry experts against each other and ask them to try and beat their rivals? The Drum will put them to a test with a two-minutes buzzer to argue whether we need a creative revolution.
The Drum Creative Rumble: Learnings from Cannes 2019 and more
Come to The Drum’s Creative Rumble in partnership with Adobe Stock and find out. Post the Cannes Lions International Festival of Creativity, The Drum has invited some of the brightest minds in advertising to talk about the value of creativity and whether there is a crisis in creative effectiveness.
AMV BBDO creative partners Nick Hulley and Nadja Lossgott and McCann London head of strategy, Karen Crum, and executive creative director, Sanjiv Mistry, will square off on July 25, at McCann London's rooftop.
Hulley and Lossgott created #Bloodnormal, a campaign for Bodyform/Libresse that normalises periods. It made normality revolutionary by being the first campaign in ad history to show period blood instead of blue liquid. Meanwhile, Crum, is behind the Xbox Design Lab - the notion of enabling gamers to design customised controllers which they owned and could sell to other gamers around the world while taking a cut of the sale price was a hit.
According to Alex Hayward, director strategic development, CCE EMEA from Adobe, "The quality of creativity lies in its versatility. Having diverse opinions across the board, and people questioning those ideas is crucial to that award winning piece of work. That's why we are really excited about the creative rumble - having two brilliant minds go head to head, let's see what is possible."
The Drum's Creative Rumble will be followed by a panel discussion to explore whether the fundamental rules of advertising are broken. The panel will include Hulley, Lossgott, Crum and Alex Hayward, director strategic development, CCE EMEA from Adobe. It will be moderated by The Drum’s co-founder and editor-in-chief, Gordon Young.
Secure your spot today, to reminisce the riviera with some rosé and top class creatives.