In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the chief executive and co-founder of London Advertising, Michael Moszynski…
What was your first ever job?
While at LSE I got a job in Harley St as a bile donor at £8 a throw. In the early ‘80’s imported blood from the US was infecting haemophiliacs with HIV. A substance in bile enabled the health authorities to identify infected blood. Unfortunately too late for many, but helped save thousands of others.
Which industry buzzword annoys you most?
‘Digital’. Digital is intrinsic to all communications today, so anyone with that word in their job title - or in an agency name - is so passé. It is also a tactic, so it’s like having a job title such as Chief Cardboard-folding Officer.
Who do you find most interesting to follow on social media?
The next Prime Minister.
Highlight of your career (so far?)
Sweeping the Drum Awards in 2017 by winning Agency Grand Prix, International Agency of the Year, Best International Digital Strategy, Best Tourism and Leisure Campaign, Best International Campaign.
What piece of tech can you not live without?
The wheel. I cycle to work and to all my meetings in London. And without the wheel there would be no planes, trains or automobiles to allow me to work internationally.
Who or what did you have posters of on your bedroom wall as a teenager?
A poster about the holocaust with the headline “Never Again” in massive bold type. I woke up aged 16 with the world’s worst hangover starring at it and pledged to myself, “Never Again”. That lasted all of one week.
In advertising, what needs to change soon?
Fake ads masquerading as genuine posts by 'influencers'. Watch the Netflix documentary 'Fyre'.
What is (in your opinion) the greatest film/album/book of your life?
A film/album/book about my life has not been written. Yet.
Which industry event can you not afford to miss each year and why?
The Drum Awards. LONDON is the only agency to have been awarded ‘Agency of the Year’, in one guise or another, four years in a row.
What's the best piece of advice you have ever been given?
Enter the Drum Awards.