A News Corp-owned tabloid is looking to incentivise journalists by paying cash bonuses in return for reader clicks, subscriptions and page views in its latest wheeze to drive engagement.
The Herald Sun will pay between $10 and $50 to journalists who hit a series of specified targets including convincing a reader to subscribe after landing on a paywall story and exceeding a certain number of page views.
Individual performances will be logged via a proprietary analytics platform called Verity which has been commissioned by News Corp as a tool to furnish its editors and news desks with real-time performance updates.
The Herald Sun is the first News Corp title to take this information a stage further by using it as the basis for doling out bonuses, with some expected to benefit to the tune of hundreds of dollars per week.
At the heart of the initiative is a desire to encourage writers to more actively promote their work to audiences and be more proactive in penning engaging content.
Since the launch of Verity News Corp has enhanced its crime content with the launch of True Crime Australia as it zeroes in on more popular story streams such as entertainment which tend to draw greater volumes of readers than dry political analysis.
News Corp Australia has previously engaged in an outsourcing drive leading to the loss of 70 photographers.