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Data analytics

Latest marketing and advertising news for Data analytics, including insights and opinions.

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The marketer of the future must avoid analytics paralysis

How BuzzFeed is sharing more content insights than ever before with its advertising partners

Programmatic Punch

Programmatic Punch US 2019 wrap-up: data democratization and transformational leadership

Marketer of the Future

Data and analytics beyond the classroom: inside Singapore Management University's bid to produce...

The Drum Network

What does data-driven actually mean?

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Seasonal marketing: 6 steps to successful strategies in 2019

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How AI is bridging the gap between creativity and data

Social data professionals must unite around global ethical standards or face wipeout

The Drum Network

Three signs it’s time to invest in data science

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The Drum and TiVo at Advertising Week New York: television in the age of data

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New report: how marketers can use GDPR to their advantage

Bank of England studies Spotify habits to gauge consumer mood

Why the Facebook/Cambridge Analytica scandal is the perfect consumer storm ahead of GDPR

Are we at risk of losing the human touch in consumer behaviour?

business on the move

Sprout Social acquires social analytics company Simply Measured

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Marketing performance optimization and the next three years — or longer...

Nugit aims to use data storytelling to drive digital transformation in Sanofi Pasteur

Senior marketers failing to place enough emphasis on organisation's strategic goals, research...

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When you can’t trust the data, what next?

How to put a data-driven marketing strategy in motion

The Drum Network

RAPP UK appoints Andy Rowe to lead marketing sciences

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Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

The Drum Network

Sure, data can provide the answers – but what are the questions?

The Drum Network

Learning how to put your trust in data

The Drum Network

Return appoints new CRO manager: Q&A with Abbie Senior

Adobe adds data analysis for voice queries

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How to create targeted content that your audience will love

The Drum B2B Hub

B2B marketers using data to target buyers still find it a major hurdle to personalization

The Drum Network

Data analytics startup Nugit appoints Frederico Brimbela from Oracle following senior hires...

AI will change everything – even the C-suite

The Drum Network

Research suggests low data science skills present a barrier to better customer relationships

Churchill Downs bets on data to turn Kentucky Derby fans into year-round horse racing enthusiasts

b2c market research

64% of marketers believe it’s their role to collect - but not analyze - data, report suggests

Human intelligence: that ‘gut feeling’ in the age of data marketing

Y&R Hong Kong launches in-house data analytics and activation arm ‘1-to-1’

Data as a conversation starter is a key component to marketing success today, notes Media Maths'...