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Data analytics

Latest marketing and advertising news for Data analytics, including insights and opinions.

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The Drum and TiVo at Advertising Week New York: television in the age of data

18 September 2018

New report: how marketers can use GDPR to their advantage

Bank of England studies Spotify habits to gauge consumer mood

Why the Facebook/Cambridge Analytica scandal is the perfect consumer storm ahead of GDPR

Are we at risk of losing the human touch in consumer behaviour?

12 December 2017

Sprout Social acquires social analytics company Simply Measured

06 December 2017

Marketing performance optimization and the next three years — or longer...

27 November 2017

Nugit aims to use data storytelling to drive digital transformation in Sanofi Pasteur

21 November 2017

Senior marketers failing to place enough emphasis on organisation's strategic goals, research...

15 November 2017

When you can’t trust the data, what next?

10 October 2017

How to put a data-driven marketing strategy in motion

19 September 2017

The Drum Network

RAPP UK appoints Andy Rowe to lead marketing sciences

14 September 2017

Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

12 September 2017

The Drum Network

Sure, data can provide the answers – but what are the questions?

The Drum Network

Learning how to put your trust in data

The Drum Network

Return appoints new CRO manager: Q&A with Abbie Senior

Adobe adds data analysis for voice queries

How to create targeted content that your audience will love

B2B marketers using data to target buyers still find it a major hurdle to personalization

The Drum Network

Data analytics startup Nugit appoints Frederico Brimbela from Oracle following senior hires...

AI will change everything – even the C-suite

The Drum Network

Research suggests low data science skills present a barrier to better customer relationships

Churchill Downs bets on data to turn Kentucky Derby fans into year-round horse racing enthusiasts

64% of marketers believe it’s their role to collect - but not analyze - data, report suggests

Human intelligence: that ‘gut feeling’ in the age of data marketing

Y&R Hong Kong launches in-house data analytics and activation arm ‘1-to-1’

Data as a conversation starter is a key component to marketing success today, notes Media Maths'...

The Drum Network

New research from Epiphany reveals young consumers more willing to exchange personal data for...

British Gas shifts from acquisition to retention marketing to know the value of keeping the...

In marrying art with science, marketers need to retool for the data age

How Foursquare is quietly positioning itself as a location data powerhouse

'Human life is being captured by data': Beyond the Brief with Tim Rich, Publicis New York

31 January 2017

Data science is the new frontier in media research, TiVo executive says

05 December 2016

How Clinton’s projected victory is the ‘Dewey Defeats Truman’ of the digital era

09 November 2016

How the news cycle (and links) will predict the election

14 September 2016

How data, machine learning and AI will perform magic for consumers

10 September 2016