Spider-Man showrooms Audi's e-tron GT concept car at a science fair in sequel teaser
The intervention takes the form of a science fair ‘emergency’ which sees Parker ditch web-slinging in favour of more grounded transport after realising a homemade electric motor just wasn’t going to cut it with the judges. He goes on a a frantic hunt for the ‘greatest electric motor of all time’, which Parker duly obtains complete with attached wheels, after calling in a favour.
Unfortunately for the comic book hero couldn’t win the day this time round after facing his nemesis in the form of a spud powered ‘arc reactor’, leaving him to drive off with nothing but a second-place rosette for his troubles.
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M/H VCCP delivered the ad for the Spider-Man sequel, part of a wider product placement in the movie between Sony and Audi.
Audi's PR drive has already seen it gazump BMW in a race to sponsor Bayern Munich, seeing it buy into top properties across sports and entertainment.
In further Spider-Man partner news, Doritos also came one board with limited edition packaging that transforms into a Spider-Man suit.
Want to score this Limited-Edition Doritos Spidey Suit? Tell us what super power Doritos gives you using #IncognitoDoritos #Entry for the chance to win! Rules @ https://t.co/GYiaWq96Cz pic.twitter.com/Ptpl8KKU2O— Doritos (@Doritos) June 19, 2019