Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Spider-Man showrooms Audi's e-tron GT concept car at a science fair in sequel teaser

Audi is seeking to electrify vehicle sales with the release of a short promotional tie-in with Marvel’s latest Spiderman installment – by handing Peter Parker the keys to its e-tron GT concept car.

The intervention takes the form of a science fair ‘emergency’ which sees Parker ditch web-slinging in favour of more grounded transport after realising a homemade electric motor just wasn’t going to cut it with the judges. He goes on a a frantic hunt for the ‘greatest electric motor of all time’, which Parker duly obtains complete with attached wheels, after calling in a favour.

Unfortunately for the comic book hero couldn’t win the day this time round after facing his nemesis in the form of a spud powered ‘arc reactor’, leaving him to drive off with nothing but a second-place rosette for his troubles.

M/H VCCP delivered the ad for the Spider-Man sequel, part of a wider product placement in the movie between Sony and Audi.

Audi's PR drive has already seen it gazump BMW in a race to sponsor Bayern Munich, seeing it buy into top properties across sports and entertainment.

In further Spider-Man partner news, Doritos also came one board with limited edition packaging that transforms into a Spider-Man suit.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis