Media Bounty is behind new campaign for Croft Original Sherry
Social media agency Media Bounty has partnered with Gonzalez Byass UK to work on sherry brand, Croft Original's latest campaign, My Sherry Amour.
The aim of the campaign is to get customers reminiscing about sherry drinking and revive some of their most memorable moments drinking the premium sherry brand.
Although sherry is currently in decline - along with other after dinner drinks - Croft claim to always have a place in customers’ hearts and boast great loyalty amongst their clientele.
Taking an insight-first approach, Media Bounty focused on uncovering the nostalgia factor to create an integrated digital campaign in which customers share a photo of them drinking Croft, which can then be added into a specially-designed branded frame before sharing it onto their Facebook page. Those that share their snaps will also be entered into a competition to win more Croft-related prizes.
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Jake Dubbins, managing director at Media Bounty, said: “We all know what a powerful thing nostalgia can be and how our memories of things help inform us and our opinions. We’re really excited to be working on this campaign with Croft and are looking forward to giving people a platform to celebrate these special moments they’ve had with the brand.”
Alison Easton, marketing director at Gonzalez Byass UK, said: “We’ve worked with Media Bounty a number of times now and their creative approach is always refreshing. Our loyal audience on social media love to share their stories and memories with us online so we’re delighted to be giving them another way to do so and to offer them a chance to win a prize to say thank you for their loyalty.”
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