Isobar China Group appoints new chief executive

vTammy Sheu (pictured, left) joins Isobar China Group to support CEO Alvin Huang.

Tammy Sheu joins Isobar China Group as its new chief operating officer, where she will be responsible for promoting integration across the network and improving the business' efficiency by accelerating the pace of its transformation.

Sheu will also oversee bolstering Isobar’s strategic capability to deliver experience-led transformation, powered by creativity, through Isobar’s consult to deliver service offering for clients.

Tammy Sheu will be based in Shanghai and will report to Alvin Huang, CEO of Isobar China Group. She brings over 20 years' worth of marketing communications experience in the Greater China region.

Prior to joining Isobar, Tammy was vice president of Tencent Cloud and general manager of Tencent’s corporate marketing and public relations, where she led efforts around resource integration, ecological marketing and branding. She has also held senior management positions at other network agencies, including Ogilvy, JWT and Grey.

Alvin Huang, CEO of Isobar China Group, says: "Isobar China Group began its strategic integration and transformation in 2018 and has now entered a transitional stage. We wish to further improve the operational efficiency. Meanwhile, we would like to embrace Internet mindset and pour it into agency operation and development, and deliver entrepreneur technology consulting solutions for clients in the context of digital landscape of China. This appointment reflects our efforts and determination on the way of digital transformation. We believe that Tammy will add a fuel to achieving this goal faster."

Tammy Sheu, COO of Isobar China Group, adds: "The digital market in China is getting mature. I believe that the strategy of digital transformation will bring numerous opportunities for Isobar's innovation capability and business execution, and we should attach great importance on it.

"In my new role, I will speed up the implementation of middle office strategy and further help clients achieve experience-led transformation through collaborative integration of internal and external resources and operational development."

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