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Mars expands SFA partnership to include women's and para teams


By John McCarthy | Opinion editor

June 6, 2019 | 3 min read

Mars Wrigley Confectionery has extended its Scottish Football Association (SFA) partnership to now include the include women’s and para-football teams.


Mars expands SFA partnership to include women, para and women’s and para teams

The deal will last until 2022 and is Mars' way of "promoting equality" through the national men’s, women’s, para-football and grassroots level teams. It comes days ahead of the Scottish Women’s National Team's World Cup bid in France.

The brand has also extended its support of the Scottish FA Mars Just Play program, an eight-year collaboration pledge to promote equality and support the game.

Chris Rawlings, Scottish FA commercial director, said: “We are delighted to renew our association with Mars Wrigley UK, who we have been a key partner for us since 2011. We have developed a great relationship over the years, built on common values that look to provide equal opportunities in football for all. The new deal perfectly reflects this and we look forward to continuing to work together in the years to come.”

Kerry Cavanaugh, Mars Wrigley UK unit director chocolate, said Mars Wrigley "is a family brand with diversity and inclusion at the heart of everything that we do".

She added: "Having a partner like the SFA who shares our core beliefs is crucial in helping us achieve our goals. This renewed relationship, with enhanced opportunities to promote equality through the national men’s, women’s, and para-football teams, as well as at grassroots level, provides us with an exciting platform to make a real difference, starting with the women’s team taking on the world this summer."

Mars Wrigley’s #SupportHer campaign is running in more than 500 co-op stores in Scotland, encouraging the nation to support the women’s national team this summer.

It mirrors a deal Mars made with the English national team in March 2018.

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