The summer reading list looks to get a whole lot longer with a campaign by Barnes & Noble, touting the worlds that open up when families unplug with a book — or seven.
The ‘Book Your Summer’ campaign, created with Havas, looks to bring families together in an increasingly busy and connected world. The ads point out that summer is the perfect time to unplug and relax with a new book on any vacation or staycation. Books have the power to transport readers to other worlds and places, and the bookseller thinks those mental vacations are just as worthy as physical ones.
In a series of spots, Barnes & Noble shoppers get help from the store’s booksellers, who assist them in finding the latest fantasy or the perfect books to keep the kids quiet and entertained, and show how a good batch of books can be just the thing to keep everybody happy all summer long.
The campaign touts not only the store's big selection of books, but also its role as a place that satisfies readers who crave human interaction and expertise, because unlike a faceless shopping algorithm, Barnes & Noble promotes its booksellers as sharing the same passions its customers do.
Barnes & Noble and Havas worked together to create the series of videos that dig deeper into specific passion points and appeal to readers as superfans of specific genres, such as fantasy, spy and children’s books.
See the spots by clicking on the Creative Works box below.